Kidd Swagg "Do Dat Shit"

Check out Kidd Swagg's newest video "Do Dat Shit." We introduced you to him earlier today and this is his newest drop! This was also directed by David Camarena. Enjoy!

Nio Tha Gift "Rest In Peace DJ Screw"

Check out the newest video from Nio Tha Gift entitled "Rest In Peace DJ Screw." Make sure to download Nio Tha Gift's "No More Mr. Nice Guy" mixtape for free here. This was directed and edited by Em Dub of Thizzler On The Roof. Enjoy!

Throwback Thursday #37

This Throwback Thursday features a music video by Sean Kingston featuring Detail entitled "Rude Girl." This video was directed by Alex Nazari and it dropped in April 2010. Enjoy!

Kidd Swagg "A.A.N.K"

Check out this video from Kidd Swagg entitled "A.A.N.K." If you listen to the song you will find out what that stands for! This video was directed by David Camarena. This video isn't brand new, but it dropped a little over a month ago. Its worth the post so enjoy!

Alli Davis "One In A Million"

This talented beauty caught her big break in 2009 when she won a nationwide search to become the lead singer for girl group “Lingerie.” Honing her craft while performing in clubs throughout LA, opened many doors for Alli’s career, catapulting her to a new level in the industry.

Chris Brown ft. Wiz Khalifa & Big Sean "Till I Die""Till I Die"

Check out Chris Brown's new music video "Till I Die" featuring Wiz Khalifa and Big Sean. Make sure to check out this video, its one of those videos... trust me! This whole video was put together by Riveting Entertainment so you know it's perfect! Enjoy!

VVLNZ Mansion Pool Party

Behind the scenes footage of the Vizionary Villainz photoshoot/pool party at San Francisco 49ers ball player Aldon Smith's mansion. Special appearances by Aldon Smith, June, Kourtnei Brown, Brian Tyms, Nathan Palmer and more! Stay tuned for more Vizionary Villainz coming to The Based Update!

Pink Dolphin Summer 12' Full Lineup Part 1

Summer ’12 Will Be Available June 1st at Midnight (EST). Accessories will drop throughout the month of June.

Sarah McDowd "Based Beauties"

Name: Sarah McDowd
Nationality: Irish, German, Scottish
Hometown: Columbus, OH
Measurements: 34C-24-34
Website(s): Model Mentors and Website

Jaded Jane by Aris Jerome (NSFW)

Check out this new visual from Aris Jerome. This is about Jane who is a troubled girl dealing with the reality of love and love lost. Directed by Aris Jerome, Staring Michelle Danes, Keith Powers, & Alysse Reynolds. Music by: Michelle Danes, Carrick Moore Gerety, and Chase Moore & Hippie Sabotage. (NSFW)

Cash Campain Interview

Tell us about yourself. What’s your name? Where are you from?

Hi! Nice to me ya, and come through your speaker! I’m Cash Campain. R&B singer, MBA, Songwriter, son, brother and lover of art. I’m from South Sacramento, relocated to the SF Bay Area as soon as I graduated high school. Now me, Caleborate and Sneek (99 South Entertainment) are working on taking over the world one song and mind at a time.

Wiz Khalifa "Work Hard Play Hard"

Check out Wiz Khalifa's new music video "Work Hard Play Hard" off his newest mixtape "Taylor Allderdice." Make sure to download that if you already haven't, this video was directed by Bill Paladino. Enjoy!

Fuggin' Friday #36

Here is the thirty-sixth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Staple Design x Beats By Dre 2012 Studio Headphones

Staple Design is in love with the process of branding and aligning its creativity with brands that have a clear and confident message. The latest from the collective sees a joint effort alongside Beats by Dre on a very limited collaborative Studio Headphones for 2012. All of the Beats amenities like Monster headphone cables, the folding design, and included touring case are present in the Staple edition. The special earcans will also be getting custom packaging and Staple’s signature logo hit — the pigeon on the cups. To celebrate the launch of the collaboration, Staple is throwing a party at the Beats SoHo Store on May 24, with DJ Soul. While the headphones don’t hit the streets until May 25, attendees can pre-order one of the 500 pairs worldwide, and also get their hands on a special edition Beats by Dre x Staple New Era hat and T-shirt.

Throwback Thursday #36

Check out this weeks Throwback Thursday featuring a video with from Tyga performing 'I'm So Raw' starring Chris Brown. This was directed by Alex Nazari, and it dropped April 2010. Enjoy!

What's in The Based Update's Mailbox ft. YXFLL

We got a little exclusive here from YXFLL! Who dosen't like getting mail, especially when its clothing? Today we got a Lady Lovers snap-back from Young and Faithful Clothing! Continue below to check out the official review of the new hat! If you missed the first review of previous items click here to check it out.

For a little background, Young and Faithful Clothing claims, "If street-wear were the rap game it would be HBK. Young & Faithful Lady Lovers collection is a private label based in the By Area. Releases are bi-annual and production is limited."

Young L - Raw Talent Vlog: Episode 3

Check out the 3rd episode of Young L's Raw Talent VLog. If you haven't downloaded his newest works make sure to do so, that cover can be seen on the right side of this page. Enjoy!

What's in The Based Update's Mailbox ft. Shmop Life Clothing

Clothing time! We got another exclusive "What's in The Based Update's Mailbox?" feature! Who dosen't like getting mail, especially when its clothing? Today we were given some gear from Shmop Life Clothing! Continue below to check out the official review of some of their products!

According to the website, “$hmop = smack x poppin and is a rare energy only found at the $hmopfest aka THE $HMOP" Also, "$hmoplife is the lifestyle of “Living Every Day Like a Saturday Night” $hmopfest is a secret location where all the party animals come from all over the bay and beyond to get together for a great, memorable, splendid, positive time."

Continue below to read the rest of the review and see what we got in the bag!....

Pink Dolphin Summer '12 BTS

Behind the scenes look at the Pink Dolphin Summer '12 Line dropping June 1st! Click here for the entire recently released look-book preview!

Pink Dolphin Summer '12 Lineup Preview

Check out the newest lineup from Pink Dolphin Clothing! The Pink Dolphin Summer ’12 line will be available online June 1st.. Moving forward, you already know its getting to be summer time, and in my opinion this line gets more of a shine in the summer heat. Dolphins, waves, bright trendy colors... what else do you need in a clothing line for the summer? Take a look below to see some shots from the look-book and tune back for the whole lineup and clothing review! Click here for the BTS video!

Young L "My Thoughts" feat. Wye Oak

We have another video from Young L's newest mixtape 'Enigma Theory.' This video is entitled 'My Thoughts' and it features Wye Oak. This video was Directed By: Aris Jerome. If you have not had the chance to download Young L's newest mixtape, make sure to do so, the link and cover art is on the right side of this page.

VergiLuv Interview

Tell us about yourself. What’s your name? Where are you from?

Well my artist name is VergiLuv and I'm originally from Astoria , Queens, New York, NY.

MTV Push Artist of the Week "T. Mills"

T. Mills (aka Travis Tatum Mills) started making music like any other millennial from SoCal might -- in his bedroom on his laptop. But T. was able to turn his little hobby into a real deal record contract in just about two years. "I made a Myspace page and I put some pictures up, and kids just started finding my page," Mills says about being discovered. But it's not like it just fell into this lap -- he worked hard for his fanbase. "I would literally spend eight to nine hours a day on my computer, adding kids and talking to my fans." After heading out on the road and scoring a coveted spot on 2009's Warped Tour, T. eventually inked a deal with Columbia in 2011. Boom. Time to get famous.

Fuggin' Friday #35

Here is the thirty-fifth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Mishka 2012 Summer Lookbook Teaser Video


Mishka headed to the Bay Area to shoot their Summer 2012 lookbook, which now has a visual teaser. Directed by Brandon Tauszik, a who’s who of the San Francisco/Oakland artistic community is on hand, including Main Attrakionz, Chippy Nonstop, Antwon and Bad Slorp, Friendzone, Jel, the Ontask Family, Quelle Chris and Trill Team 6 – with visual energy and a host of different setups around the city. While the full lookbook will drop next week, the entire summer collection can be purchased now online.

Trev Case Feat Bobby Brackins "Wake up"

Thus far Trev Case has been widely known for his production on multiple west coast based artists’ such as Mann, Clyde Carson not to mention the official DJ for, Bobby Brackins. The Dannon Man, finally releases the most anticipated video also the title track of his lastest mixtape “Wake Up” featuring Bobby Brackins. Trev Case has decided to make a leap and acknowledge that not only is he a DJ/Producer/Designer and brand strategist but also a genuine artist!

Lisa Zee "Based Beauties"

Name: Lisa Zee
Nationality: Croatian, Italian, German, English, French, & Czechoslovakian.
Hometown: Cleveland, OH
Measurements: 34-25-36
Website(s): Facebook, Tumblr

Throwback Thursday #35

This Throwback Thursday features Problem with his video "Know What It Is." This video was directed by: Alex Nazari and it was released February 2011. Enjoy!

Ride The Wave: Pink Dolphin Cars

Check out some Pink Dolphin Camo Cars! Directed by Aris Jerome, Music by DJ Carnage. YFG

Audio Push "Wassup"

Check out Audio Push's brand new video "Wassup" off their most recent works "Truth Be Told"! This video was directed by: Daniel Czernilofsky. Make sure to follow Audio Push on Twitter as well if you haven't! This is one of my favorite tracks as well! Enjoy!

Cornerstone Mixtape #148

Spring is in full swing with a summer in your city right around the corner. The only thing that could make the season more enjoyable is new music and what better place to check new music than the Cornerstone Mixtape? This month we take a trip to the "Yay Area" and are featuring two of the Bay's rising young radio talents. We proudly present Cornerstone Mixtape #148: Young California. Mixed and hosted by DJ Amen and DC; representing KMEL - San Francisco.

Aris Jerome Director Reel 2012

Check out Aris Jerome's newest Directors Reel which was just released today! Aris is a master of his craft and The Based Update has been a fan for a long time. As you can see in this video he worked with a lot of artists and of course, there is a lot of art behind this man as well. Stay tuned for more to come from Aris on this site, we have heard that Young L's new video dropping soon is directed by Aris Jerome and is one of his best yet.

Fuggin' Friday #34

Here is the thirty-fourth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Kenzo x Vans 2012 Summer Collection Further Look

The previously unveiled Kenzo and Vans footwear collaboration is about to make its official arrival. If you’d like to snag a pair, you’d better move quickly. Offered in seven different colorways, Opening Ceremony is taking pre-orders for the collaborative footwear range here. In addition to the first installment, Kenzo and Vans will be releasing several additional colorway options as part of a second drop in July. Retail is set at $125 USD each for the shoes. 

Throwback Thursday #34

This Throwback Thursday features Kid Ink and Meek entitled "360." This video was directed by: Alex Nazari and it dropped January 2011. Enjoy!

BeejDaMartian Interview

Tell us about yourself. What’s your name? Where are you from?

Waddup doe, I go by BeejDaMartian! From Jackson, MS! Currently in Virginia Beach working!

Behind The Mix: Cornerstone Mixtape #148

Cornerstone Mixtape #148 travels to "The Bay Area" and catches up with KMEL All-stars DJ Amen, and DC. Check them out on the #YoungCalifornia edition of the Cornerstone Mixtape. Coming soon! This is something to really stay tuned for!

YXFLL Event

Check out the Lady Lovers & Basketball Event! It is at Dolores Park on Sunday, May 13th from 1:00 pm to 3:00 pm. Go and play with them!

Young L "For A Walk"

Check out the visual from Young L for "For A Walk" off his newest project Enigma Theory. This is an Aris Jerome Film visual Starring Olya. Enjoy! Very artistic.

Twisted Tradition Clothing Interview

Clothing Line Name: Twisted Tradition Clothing
Established: 1881
Website: www.twistedtraditionclothing.com

Kid Ink - "Neva Gave A Fuck"

Tha Alumni Music Group & Kid Ink hit the streets of Philly to shoot the Official Video for "NGAF" off Kid Ink's debut Retail Album "Up & Away" which drops June 12th!

Mann "Fresh Mann on Varsity" FMOV

The newest mixtape from Mann also dropped today! Click here to download his newest project! As Mann states, "FreshMann On Varsity! I've been working on this project for two whole years. I’m extremely proud of it, this is my best work by FARRRRRR. Thanks to everybody who helped me make it, if it weren’t for everybody participation and patience it would not sound anywhere near as clean as it sounds. Big thanks to my homie Fingazz who produced majority of the project and executive produced the whole thing. I appreciate you believing in my music and the potential I had before the world did. #FMOV is finally finished and the world is ready to RECEIVE. Make sure you listen to this with Headphones the first time around top to bottom, thats all I ask."

Iamsu "Kilt"

The newest mixtape from Iamsu dropped today! Iamsu is a Bay Area rapper that is part of the HBK Gang if you didn't know. This is sure to be a great mixtape and it is a definite download, click here to do so. Today is 5.7.12 so make sure to tune into 106 & Park later today on BET to see him with E-40 and Problem performing "Function." Check out more below with the track-list to see who is featured up on the project.

Young L "Enigma Theory"

Young L's newest mixtape is finally here. Click here to download L's newest mixtape 'Enigma Theory.' Also check out our YouTube to stream the entire mixtape right now as well. I myself have not listened to the entire thing yet, so check back for the official review. This mixtape was entirely set through the mind of L, all of the tracks are produced by him and you don't need to know about the beats or the lyrics because they are his own as well. I know there are a lot of Young L supporters out there that visit the site, so you already know what you are going to get. For anyone new to the sound and music of Young L, do yourself a favor; download this mixtape, sit back and enjoy.

Young L "That Nigga"

Check out Young L's newest music video to the song "That Nigga." This video was directed by Chris Simmons. Artistic Art History. Download Mixtape 'Enigma Theory' later today on The Based Update, Young L's newest mixtape!

Balance 'Golden State Warriorz 2' Mixtape

Three weeks after it's origional release on itunes Balance decides to release a free version of his latest project featuring: Bishop Lamont, Uncle Murda, Erk tha Jerk, Mitchy Slick, Clyde Carson. 16 free songs! Click here to download!

Young L "Enigma Theory Trailer"

Check out the trailer for Young L's new Mixtape called Enigma Theory which drops 5.7.12. Be sure to come back here to download it and read the review! This was directed by Chris Simmons.

LVGD X Filthy Dripped 1 Year Anniversary

Last Saturday April 25th was the LVGD X Filthy Dripped 1 Year Anniversary at Filthy Dripped out in Richmond inside the Hilltop Mall. Of course we were there to get a little of it! Check out some of the photos from the event! You already know what you can expect over at Filthy Dripped, hands down the best store in the Bay Area. Make sure to visit the Filthy Dripped website to stay up on all new releases, clothes, and events.

Fuggin Friday #33

Here is the thirty-third Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Kanye West – Lost in The World | Video

Kanye West drops off the visuals for his latest single pulled from the musician’s critically-acclaimed fifth album, My Beautiful Dark Twisted Fantasy. Directed by Ruth Hogben, the Bon Iver/Justin Vernon-assisted offering is a high-energy, black and white affair with sharp cuts, vigorous dancing and an air of mystery normally associated with visuals for one of West’s numerous projects. London-based Hogben’s previous works come primarily from the world of fashion – including collaborations with Gareth Pugh, Rick Owens, Louis Vuitton, Barneys, Mac Cosmetics and Selfridges. 

Armani White Interview

Tell us about yourself. What’s your name? Where are you from?

My name's Armani White, from West Philadelphia. The 'Murder Capital' to be exact haha.

Throwback Thursday #33

This is a music video by YG featuring Constantine performing "Whole Click Stuntin." This video dropped June of 2010, so if you missed out check it out. This video was Directed by Alex Nazari. Enjoy!

Acapulco Gold Hawaiian 6-Panel Snapback Caps

The latest from Acapulco Gold finds the New York City imprint dropping off a series of Hawaiian 6-Panel Snapback Caps. Featuring an embroidered all-over print with large letter “A” placed prominently front and center over imported Japanese fabric, the caps are available in two different styles – khaki with navy brim or navy with red brim. The 6-Panel Snapback Caps can be purchased online at Urban Industry for $48 USD. Go get your self one or two!