Kid Ink “Hello World” Video

“We shot this video throughout the year while out on the “My Own Lane” Tour all across the World. What better time to drop it then on New Years Eve to recap what an amazing year we had in 2014. Thank you to everyone who was apart of my success this year…I can’t wait for February 3rd to give you guys #FullSpeed and do it all over again…even bigger in 2015!”

Kendrick Lamar: From Girbaud Jeans to Now

Hypebeast caught up with K.Dot during his appearance in New York to find out how the he plans to work with Reebok in hopes of contributing the next generation, all while learning about the individuals that he looked up to as a kid. Lamar also takes u back to the past as he discusses some of his favorite clothing pieces from the earlier days, and how those pieces acted as vessels for self-expression.

HBK Gang: From House Parties to Hit Tracks

With nearly a dozen members (and counting), it’s more of a flock than a group. But every member knows what HBK truly is: a family. And like in every family, things aren’t always peaceful, but at the end of the day, they all share a mutual love and respect for each other. In this video, sponsored by Toyota Corolla, you’ll hear about HBK’s humble beginnings, and how its members joined together to elevate their games, both individually and as a unit.

G-Eazy Drops Three New Tracks

G-Eazy is gearing up for the continuation of his new tour by dropping a bunch of new music today. This time he links up with the Bay Area's own P-Lo for "I Might," Too Short on "Show You The World." Even more than that he keeps it all solo on "Why Thank You." Make sure you take a listen to the tracks below and put this in your New Year playlist! Yee!

Ty Dolla $ign “In Too Deep Tour” Episode 8

Check out the eighth and official finale VLog from Ty Dolla sign’s “In Too Deep Tour!” Above you can catch a bunch of LIVE footage along with backstage and tour footage. Hope you didn’t miss out on this tour, it was one for the books. Enjoy! Moooviee, shout out Ty Dolla Sign!

HBK Gang: All About That Base

Music is a communal experience. It is an interactive art form unlike, say, painting or sculpting. Songs are created for the sake of others’ hearing them, and without that connection, they would be rendered rather meaningless. The HBK Gang’s members are very aware of how sacred their relationships with their fans are, and always strive to find ways to give that love back. In this video, sponsored by Toyota Camry, the members discuss their gratitude for the successes they’ve had, as well as their hopes for where they go from here.

#WorldPremiere Omar Aura “She Wavy” feat. The Kid Ryan

DJ Kay Rich of Young California, is back with another world premiere! This time around the gifted and seasoned Aura Don, Omar Aura, links with R&B front runner The Kid Ryan for the leading single “She Wavy” off of his new album “Players Only” available now on iTunes! Enjoy!

HBK Gang: Strength in Numbers

Hip-Hop comes in many forms, from visceral, angry tracks full of violent imagery, to heartbreakingly honest ballads about love and loss. In the video above, sponsored by Toyota Camry, members of the HBK Gang discuss the importance of being positive in the message their music brings, and how they’re always there to lean on each other when times get tough.

Kid Ink “Ready 4 War”

In the words of Kid Ink, “Merry Xmas from Me to you! This is a song I recorded a few weeks after I signed my record deal. I been holding this record for a couple years now. Still my shit tho! #VintageInk” Take a listen to “Ready 4 War” below and stay tuned for his next album ‘Full Speed’ due out. early 2015. Yee!

HBK Gang: Crossing Over

In the video above, sponsored by Toyota Corolla, members of the HBK Gang discuss some of the seminal benchmarks when they realized they were starting to cross over into something bigger. They also discuss the sacrifices they’ve made to get to where they are, and the responsibility they feel as role models to young artists of color.

IAMSU! “Ayo” Remix feat. Chris Brown & Tyga

IAMSU! decided to add a verse to Chris Brown and Tyga’s newest track “Ayo” just in time for Christmas. You already know Su killed it, so take a listen to the track below and enjoy! “HBK Gang the gang, nothing like these other lames.”

Footaction ‘Style Means’ Vol. 3: G-Eazy

Footaction recently linked up with Bay Area rapper and “Artist to Watch” G-Eazy to learn a bit more about the man who has recently claimed a coveted spot on the hip hop charts. Watch as he talks with Footaction about how his style plays an important role in prepping for a huge performance in the third installment of our Style Means series. #OwnIt

G-Eazy: From The Bay To The Universe (Episode 4)

Check out some footage of G-Eazy on his current ‘From The Bay To The Universe’ Tour! Above you can catch behind the scenes footage and a bunch of LIVE footage in the classic black and white that G-Eazy is known for through some huge West Coast stops in Portland, Salt Lake City, Oakland and more! Oakland was crazy LIVE, I was backstage watching all of it happen… One of the craziest shows I’ve ever been to.

Show Banga “Ain’t Gotta Lie” feat. Kool John

Check out the newest track from Show Banga as he links up with fellow Bay Area native Kool John for “Ain’t Gotta lie.” This is a pure banger, so take a listen below and turn up! Yee!

What's in The Based Update's Mailbox ft. Pink Dolphin Clothing

It's yet again time for another 'WITBUM' aka What's in The Based Update's Mailbox! Who doesn't like getting mail, especially when its clothing? Even though it already dropped we are going to review the Pink Dolphin Holiday Line just in time for Christmas! More exclusive stuff is on the way, so we what you can get your hands on right now in the review/pictorial below!

Packaging: Pink Dolphin always has top of the line shipping since day one! Not only is it priority mail which gets to you asap, but if you live California you will receive it even faster! Above and beyond the initial packaging, all of the gear is wrapped in their own branded poly bags and kept fresh to the max! Every time new material comes out, the quality increases, so the last thing you will ever have to worry about is shipping with Pink Dolphin!

L.A. Leakers “Pull Up” feat Kid Ink, Sage The Gemini & IAMSU!

Want to hear a pure Young California banger? Well, your in luck because the L.A. Leakers just dropped their new track entitled “Pull Up” featuring Kid Ink, Sage The Gemini & IAMSU! Excuse the radio rip, as soon as the official track is posted we will notify you! Enjoy, you can get this on iTunes December 30th!

Kendrick Lamar’s XXL Cover Story

As you know, Kendrick Lamar is covering the Winter 2014 issue of XXL Magazine. In this second clip Kendrick gives a small piece of the cover story he himself actually wrote. Make sure you grab the issue when you can!

Jasmine V “I Love Your Crazy” Video

Check out the new visual from the beautiful Jasmine V as she releases “I Love Your Crazy” featured on her debut project ‘That’s Me Right There.’ Make sure you grab that and peep the smooth black and white visual above! Enjoy!

The Rap Monument: Final

Thirty-minutes of pure rap bliss from three of sessions held in Los Angeles, Atlanta, and New York. The Rap Monument features white-hot beats coproduced by Hudson Mohawke, Nick Hook and S-Type. This epic beat was then rapped over by the lieks Push T, Action Bronson, Young Thug, Danny Brown, Raekwon, Prodigy and many more. Sick back and enjoy.

IAMSU: From The Bay To The Universe (Episode 4)

Check out the fourth episode of the #FromTheBayToTheUniverse tour in the eyes of IAMSU! Above you can catch a whole bunch of LIVE footage of everything Su has been doing on the road. Peep it above and enjoy!

Chris Brown & Tyga “Ayo”

Chris Brown and Tyga have finally released their first single of the second edition of their collaborative series ‘Fan Of A Fan.’ Take a listen to “Ayo” below and if this is what we can expect from the whole project, we’re ready for it! Enjoy!

P-Lo “Private” Video

Continuing with new visuals from the HBK Gang, P-Lo drops the video for “Private” off his newest project ‘MBMGC2.’ Make sure you grab the project peep the Julian Edward directed video above and enjoy!

Tinashe Reflects On Success Of “Aquarius” & Reveals Goals For 2015

Before she headlined a show at NYC’s Highline Ballroom last night, Tinashe stopped by HNHH’s office for a quick interview. Topics discussed include the breakout successes of “2 On” and ‘Aquarius,’ her desire to work with Miguel and her role in the creation of J. Lo’s “I Luh Ya Papi.” The humble, ebullient singer talked about the crazy year she’s had with wide-eyed wonder, seeming like she still can’t believe the level of fame she’s achieved. Talk then moved to her plans for the future and more!

Kendrick Lamar Covers XXL Winter 2014

The Winter 2014 issue of XXL is a special one. Not because it’s the first to drop under the new ownership of Townsquare Media, but because there’s also the cover subject: Kendrick Lamar. This is the first time K.Dot has graced the front of XXL by himself after one appearance as part of the 2011 XXL Freshmen Class, another time with Dr. Dre in 2012, and most recently, with his Top Dawg Ent. crew in 2013.

YG “2015 Flow” Video

Check out the newest visual from YG as he drops the video for “2015 Flow.’ Officially this is off the ’Blame It On The Streets’ Movie & Soundtrack, so make sure you pick that up and peep the video above! Enjoy!

Kid Ink “Cool Back” Video

Keeping up with releasing new music from his recently announced ‘Full Speed’ album, Kid Ink drops a new track entitled “Cool Back.” Make sure you pre-order the album now and stay tuned for the official drop set to hit worldwide February 3rd. Hit the jump to listen to the track, enjoy!

YG ‘Blame It On The Streets’ Album

You guys all know about YG releasingghis official movie and soundtrack entitled ‘Blame It On The Streets.’ Today, you can listen to the 9-track project below! The project features artists like Nipsey Hussle, Jay 305, DJ Quik, DJ Mustard and more. Be sure to purchase the iTunes version to watch the full movie.

Insurgent Official Trailer

In the second movie of the Divergent series, Insurgent follows Beatrice Prior as she must confront her inner demons and continue her fight against a powerful alliance which threatens to tear her society apart. Peep the trailer above!

Kid Ink ‘Full Speed’ Official Trailer

Check out the Official Trailer for the upcoming Kid Ink #FullSpeed Album dropping on February 3rd, 2015! Pre-Order is available today with two automatic downloads off the album including “Cool Back,” the song featured at the end of this trailer. Yee!

What's in The Based Update's Mailbox ft. Breezy Excursion

It's yet again time for another 'WITBUM' aka What's in The Based Update's Mailbox! Who doesn't like getting mail, especially when its clothing? We have been fans of this brand for a long time, so we are excited for this new review with Breezy Excursion! Take a look at what we got along with info on the brand below!

Packaging: The packaging from this brand was simple and to the point. Everything was delivered via priority mail, and everything was wrapped in poly bags keeping everything secure and safe. Standard, solid shipping method.

Kool John feat. Young Bari “Did That” Video

Check out the newest visual from Kool John entitled “Did That” featuring Young Bari. The video was directed by Chris Simmons and this track can be seen off his newest project ‘ShmopCity.’ Peep it above and enjoy! Yee!

Skipper feat. CJ “Cover Girl” Video

Check out the newest visual from the HBK Gang as Skipper drops the new video for his track entitled “Did That” featuring CJ. The video was directed by HBK Gadget and this track can be seen off his newest project ‘WET 2.’

Pink Dolphin Holiday ’14 Quickstrike Collection

More new gear from Pink Dolphin! This time around it’s the Holiday ’14 Quickstrike collection. It includes a variation of baseball jerseys, denim pants, overalls, wind breakers, notepads and more. Officially it will be available online 12/13 at midnight EST and at SF & LA Flagship Locations at 11am. Hit the jump to see more!

Jhene Aiko “Wading” Video

Check out the brand new sensual video from Miss Jhene Aiko as she releases “Wading” from her ‘Souled Out’ project! in the video, she takes on the role of a private dancer inside a club shot mainly in red and blue lighting. Peep the mini-movie above and enjoy your weekend!

Mad Max: Fury Road Trailer

Explosives, barbaric behavior, sand dunes, and an ear-deafening music score make up the action packed official teaser trailer for the upcoming movie, Mad Max: Fury Road. The fourth installment in director George Miller’s manic Mad Max franchise features the all-star lineup of Tom Hardy, Charlize Theron, and Nicholas Hoult. In his latest adventure, Mad Max gets caught up with a group of refugees being hunted down by the tyrant Immortan Joe.

Tyga VIBE Digital Cover

Check out this Vibe Magazine in collaboration with the homies #Brand X Networks. A few weeks back they created the digital cover for the November 2014 issue featuring rap artist Tyga. Don’t know how this was not all over the internet with the magazine, but enjoy it now!

G-Eazy: From The Bay To The Universe (Episode 3)

Check out some footage of G-Eazy on his current ‘From The Bay To The Universe’ Tour! Above you can catch behind the scenes footage and a bunch of LIVE footage in the classic black and white that G-Eazy is known for through some stops in Baltimore, Phili, Pittsburg, Detroit and more! Stay tuned for more of these videos on the way as the tour advances!

Reebok Presents Kendrick Lamar: I Am

Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendricks’ hometown – Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I am” — his own personal ode to Compton.

Kid Ink “Copy That”

Check out the brand new track from Kid Ink as he drops the news that he has a new album on the way. The track is entitled “Copy That” and his third album is set to drop in February under the titled ‘Full Speed.’ Take a listen to the track below and stay tuned for a lot of new music from Ink on the way!

C-Money ‘Just 4 You’ EP

Following a series of single and video releases, one of Oakland’s top prospects C-Money delivers his ‘Just 4 You’ EP. Complete with features from Too $hort and HBK Gang’s IAMSU! and Kool John, the project is overflowing with party-ready anthems and club bangers, all of which are dripping in the Bay Area’s signature slap. Hit the jump to listen in and then download it!

The Walk Official Trailer

The Walk is the true story of a young dreamer, Philippe Petit, and a band of unlikely recruits who together achieve the impossible: an illegal wire walk in the immense void between the World Trade Center towers. With little more than nerve and blind ambition, Petit and his ragtag crew overcome daunting physical obstacles, betrayals, countless close calls and overwhelming odds to beat the system and execute their mad plan.

The Rap Movement: YG

Another verse and visual has rolled out from The Rap Movement. This time it’s YG400, so peep the quick video above and stay tuned for the full track dropping soon! Yee!

League Of Starz: Throw It Back Release Party

Check out a recap as the League Of Starz celebrates the release of their first single “Throw It Back” at Penthouse Nightclub in Hollywood, Ca. Make sure you listen and grab the track!

Eric Bellinger “Focused On You” feat. 2 Chainz

Eric Bellinger follows up the success of “I Don’t Want Her” with a new single just as memorable entitled “Focused On You” featuring 2 Chainz. Take a listen to the track below, stay tuned for his album ‘Cuffing Season’ dropping early next year and enjoy!

Tyga “Make It Work” Video

Check out the newest visual from Tyga as he drops the “Make It Work” visual. Peep it above and stay tuned for the ‘Gold Album: 18th Dynasty’ which is expected to be out in 2015.

YG “2015 Flow”

So YG got snubbed with no nominations for ‘My Krazy Life’ after platinum and gold plaques to prove it so he dropped a little something titled “2015 Flow.” Thanks to the LA Leakers, he gets some stuff off his chest in the track below. Enjoy!

G-Eazy: From The Bay to Young California

Just recently #YoungCalifornia caught up with G-Eazy on his sold out ‘From The Bay to Universe’ Tour! Officially, we had our own DJ Carisma & DJ Amen hold down the Santa Ana & Santa Cruz shows. Above you can catch all the behind the scenes and LIVE footage from them in that classy black and white G-Eazy is known for!

Crush On You: Jasmine V

Jasmine V footage treated to look cool in the vein of ‘Crush On You’, an editorial project. She talks about her first time performing, singing the national anthem, working with Kendrick Lamar and more! Stay tuned for more!

Ty Dolla $ign “In Too Deep Tour” Episode 7

Check out the seventh and possible final episode VLog from Ty Dolla sign’s “In Too Deep Tour!” Above you can catch a bunch of LIVE footage along with backstage and tour footage. Hope you didn’t miss out on this tour, it was one for the books. Enjoy!

TeeFLii “Change Your World” Video

Check out the brand new visual from Teeflii as he gets closer to his upcoming debut album, ‘Starr.’ Stay tuned for the project, peep the visual above and enjoy!

Terminator Genisys Official Trailer

Set in the year 2029, Terminator Genisys sees John Connor continuing to lead the resistance in the war against the machines. On the verge of winning the war against SpyNet in Los Angeles, Connor sends Kyle Reese back in time to save his mother’s life and ensure his own existence. What Reese finds, however, is wholly unexpected: after being orphaned at the hands of a Terminator at just nine years of age, Sarah Connor has since been raised and protected by another Terminator and adamantly continues to reject her destiny.

Pink Dolphin: Neoprene Capsule

Check out the brand new Holiday Neoprene Capsule that will drop this Saturday 12/6 at Midnight EST and at SF & LA Flagship stores at 11am. This collection has tees, hoodies, shorts, hats and a backpack with a 15 inch laptop carrier. Hit the jump to check out a few more looks.

DJ Mustard “Face Down” feat. Lil Wayne, Big Sean, YG & Lil Boosie (Lyric Video)

One of the definite stand-out records was the big collaboration with Lil Wayne, Big Sean, YG and Lil Boosie for “Face Down.” Mustard has already dropped music video for his Ty Dolla $ign and 2 Chainz-featured “Down On Me” and “Ghetto Tales” with Jay 305 & Tee Cee, but for “Face Down” he goes the lyric video route, which you can catch above!

IAMSU: From The Bay To The Universe (Episode 3)

Check out the second episode of the #FromTheBayToTheUniverse tour in the eyes of IAMSU! Above you can catch a whole bunch of LIVE footage of everything Su has been doing on the road. Peep it above and enjoy!

Audio Push “Quick Fast” feat. Wale

Here is a exclusive first listen to Audio Push’s new single “Quick Fast” Featuring Wale. Produced By: S Dot & Hit-Boy. Be on the look out for there new album “Quick Fast” Available on iTunes 12/15. Click HERE to hear “Quick Fast.”

G-Eazy: From The Bay To The Universe (Episode 2)

Check out some footage of G-Eazy on his current ‘From The Bay To The Universe’ Tour! Above you can catch behind the scenes footage and a bunch of LIVE footage in the classic black and white that G-Eazy is known for through some stops in Arizona, Chicago, Atlanta, Orlando and more! Stay tuned for more of these videos on the way as the tour advances!

The New Members of #YoungCalifornia

All last week we released multiple new members to the family, everything from DJ’s to producers and beyond. Officially the new members included: DJ Era, Soosh*e!, DJ Beatnick, DJ Wizz Kidd, Nic Nac, DJ Vision, P-Lo, DJ Goofy, DJ Mustard & The League of Starz. As the brand grows, we grow too! Read up on every single new member HERE and welcome them to the family!

Dev “Honey Dip” Video

Check out the newest visual from Dev as she links up with Kreayshawn for “Honey Dip.” Officially this track can be seen off her ‘Bittersweet July’ project which you need to pick up. Enjoy! Dev is hot!

Star Wars: The Force Awakens Teaser Trailer

The teaser trailer for the new Star Wars is here! Across remote deserts and open waters, the clip features everything from a Stormtrooper army to Tie Fighters. The J. J. Abrams-directed film will star the likes of Harrison Ford, Adam Driver, Oscar Isaac, Domhnall Gleeson, Andy Serkis and many others, and is due out in theaters on December 18th, 2015. Enjoy!

Sage The Gemini “6 God” Freestyle feat. DJ Drama

Check out the newest freestyle from Sage The Gemini as he links up with DJ Drama for “6 God.” Take a listen to the freestyle below and enjoy! “Sage is rich, Drama is rich…. hahaha I’m sorry man.”

Essentials: YG

Concluding a year that saw the release of his debut LP My Krazy Life, artist YG linked with HYPEBEAST for their latest Essentials feature. YG’s Smith and Wesson .38 revolver and bold color-coordinated items serves as a reminder that life is all but sweet in South-Central Los Angeles. Along with custom accessories such as the crimson iPhone 6 and Ben Baller gold Rolex chain, we see items from YG’s own Bompton clothing line, as well as upcoming pieces from the YG x RVCA collaboration dropping in January 2015. Look for Blame It On The Streets to release on December 15th.

Pink Dolphin Black Friday Collection

Pink Dolphin has a Black Friday *LTD* 3M Capsule and Pink Stripe Tie-Dye that will be available at SF & LA Flagship locations ONLY at 9am on November 28th. After the jump check out some of the lookbook & additional Black Friday in-store sale information. I hear people are camping out, so get on top of your situation if you want to get some gear.

League of Starz “Throw It Back” feat. Marko Pen & Sage The Gemini

Finally, the long awaited debut single from League Of Starz! Westcoast production team know for their single success w/ Rich Homie Quan “Walk Thru“, Eric Bellingers “I Don’t Want Her“, Problem “Like Whaaat“, and E-40 “Function” and many others. This is their first debut single “Throw It Back” which features new R&B star Marko Pen and Bay Area superstar SageTheGemini off their upcoming Respect The League project, dropping in 2015. Take a listen below!

K. Roosevelt feat. HS87 “Cold” Video

Check out the newest visual from the HS87 family as K. Roosevelt releases the “Cold” visual. Peep the colorful look above and you can get the track on his most recent project ‘JOURNEY’ or on HS87′s compilation project as well. We The Plug! Enjoy!

Tinashe “Pretend” Remix feat. Jeezy

Tinashe continues to takeover the airways by releasing a remix to one of her stand out tracks “Pretend.” This time around instead of ASAP Rocky you get the Black Eskimo, Jeezy. If you haven’t grabbed her album ‘Aquarius’ yet you are missing out. Pick that up and take a listen below!

Jurassic World Official Trailer

Twenty-two years after the events of Jurassic Park, Isla Nublar now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. Peep the official trailer above and get ready for this one. Let us know what you think in the comment section below.

Ty Dolla $ign “In Too Deep Tour” Episode 6

Check out the sixth and final episode VLog from Ty Dolla sign’s “In Too Deep Tour!” Above you can catch a bunch of LIVE footage along with backstage and tour footage. Hope you didn’t miss out on this tour, it was one for the books. Enjoy!

DJ ASAP “Jordan” feat. L!Z, Jake&Papa & Milla

This just in! We have another World Premiere just for you and this time it’s with #YoungCalifornia’s own DJ ASAP. The track is entitled “Jordan” and it features a bunch of artists like L!Z, Jake & Papa Milla. A Real Representation of The West! Produced by The Man with The Plug! Enjoy!

Marc E. Bassy “American Dream Life” Video

Check out the newest video from Marc E. Bassy for his track “American Dream Life” off his ‘Only The Poets’ EP. Make sure you listen to his project on Soundcloud if you haven’t already, definitely an artist to pay attention to!

Damon Campbell Interviews Kool John

Originally intended for a HNHH release prior to unforeseen circumstances, Damon Campbell sat down with Kool John during the “Under the Influence of Music” tour stop at Detroit’s DTE Energy Music Theatre to discuss the HBK member’s origins in rap, former dance crew, Shmop Fest, and all things Bay Area — from the one-legged pigeon at the Richmond Bart, to the Snowball, and DJ Gary’s involvement with a local spin-off of ‘Girls Gone Wild.’

Jurassic World: Teaser Trailer

Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure from a screenplay he wrote with Derek Connolly. Frank Marshall and Pat Crowley join the team as fellow producers. The official trailer premiere is this Thursday, November 27. I’m aped for this movie!

G-Eazy “Get Away” Remix feat. Kehlani

G-Eazy didn’t put out just one track today, he has now put out two! This time around he links up with fellow Bay Area artist Khelani for the remix of “Get Away.” If you didn’t know, G-Eazy announced the second leg of the “From The Bay To The Universe” Tour and Kehlani & Kool John will be joining him taking the place of E-40 & IAMSU! Take a listen to this track below and enjoy your weekend!

The Kid Ryan “I Do”

The Kid Ryan decides to leak this infectious song “I Do” as something to hold his supporters over as he is steadily working on his debut mixtape “No Boundaries” and collaborating with industry peers. “I wanted to shift gears from what I have been recording and make a song for fun that will definitely get you in a feel good mood.” – The Kid Ryan. This song is dope! Listen in below!

G-Eazy “Achievement”

Even though G-Eazy is traveling around the country, he still has time to drop some brand new music! Today he has let loose a brand new track entitled “Achievement” produced by Chris Andersson. This is an appropriate track in light of all his success! Take a listen to the track below and enjoy!

Kool John feat. IAMSU! & CJ “Next Day” Video

Check out the brand new video from Kool John as he links up with IAMSU! & CJ for the “Next Day” visual! “I’m the stoner and stoners are never the greatest employees,” explained Kool John in an email to FADER. “We always are slacking or not taking the job as serious as others employees. Su and CJ just seem like they would be perfect employees—I look like a guy who don’t care, haha.”

OUT NOW! Young California x Starting Line Up B-Day Collab

Last night we celebrated our 3 year anniversary at OHM Nightclub in downtown Los Angeles tonight! As we continue the celebration today, we just released the collaboration we’ve been talking about with Starting Line Up! There are three available in Red, Navy & Black, so head over to their site by clicking HERE and grab a couple tees before their gone! Thank you for the continued support!

YG Interview at The Breakfast Club

YG linked up with The Breakfast Club to promote his upcoming 30-minute movie “Blame It On The Streets.” They also talked about “BPT,” “Meet The Flockers,” filming i Los Angeles for over nine days, recording the soundtrack and much more. Check it out above!

IAMSU: From The Bay To The Universe (Episode 2)

Check out the second episode of the #FromTheBayToTheUniverse tour in the eyes of IAMSU! Above you can catch some behind the scene footage of Su in the studio along with interviews and of course some LIVE footage! “I got racks on racks, no I’m no YC, I’m hyphy like Keak Da Sneak, please don’t creep by me, don’t try me!”

Milla “Turn It Out” feat. IAMSU! & Jonn Hart

The Bay Area’s Own Milla strikes again with another banger featuring IAMSU! of HBK Gang and Jonn Hart, presented by our own DJ ASAP! Take a listen to the track below and enjoy!

Kid Ink Talks About Chris Brown & Success of “Show Me”

Cali Christmas & Young California artist Kid Ink talks about the success of his track “Show Me” with Chris Brown and more with Big Boy on Power 106!

Kendrick Lamar Talks The Power of His Lyrics

Kendrick Lamar joins Justin Credible and J Cruz on the Liftoff to speak on his new track “i,” how his lyrics impact his fans and more. Check it out all above.

Jhene Aiko Announces “Enter The Void” Tour

Jhene Aiko announced today that her new tour “Enter The Void,” will be coming to a city near you featuring fellow female singer SZA as well as Odd Future-affiliated group The Internet. The month-long roll kicks off on December 2nd and runs through until December 21st. Hit the jump to check out the dates.

Young California x Starting Line Up B-Day Collab Drops Tomorrow

As you know we will will be celebrating our 3 year anniversary at OHM Nightclub in downtown Los Angeles tonight! To continue the celebration we will also be releasing a collaboration with Starting Line Up tomorrow at noon. The tees will be available in Red, Navy, & Black so bookmark their site and grab a couple before their gone!

YG talks Mustard’s Tight Shirts, Sets & Charity Work

Check out YG’s newest interview with HOT 97 where he talks about DJ Mustard, sets, charity work & more. Peep everything that went down above and keep it locked in to YG.

Jasmine V “That’s Me Right There” EP Release Party

Take an exclusive look from inside the beautiful Jasmine Villegas’ That’s Me Right There EP Listening Party courtesy of #YoungCalifornia’s own Crisco Kidd! If you don’t have her project yet make sure you grab it HERE. Enjoy!

Show Banga feat. Sage The Gemini “I Been That” Video

Continuing with the HBK takeover check out the newest visual from Show Banga as he links up with Sage The Gemini for the smash “I Been That.” Peep the visual above and make sure you grab the single HERE. Enjoy!

Kendrick Lamar Performs “i” LIVE on SNL

If you missed it, this past weekend Kendrick Lamar was on Saturday Night Live! Above you can catch some footage of his performance “i.” K. Dot is on a roll and we look forward to what he has to come next. Enjoy!

IAMSU! ‘Sincerely Yours 1.5′ Album

IAMSU! has officially re-released his new album, “Sincerely Yours 1.5.” With the obvious success of his debut album, “Sincerely Yours,” he repackaged the project which contains all the original work, plus a bunch of bonus tracks including his new single “On Me” featuring Rich Homie Quan! Make sure you grab the project HERE!

YG: Blame It On The Streets (Trailer)

“The short film “Blame it On The Streets” is basically the life behind a couple of records off “My Krazy Life.” When you listen to that album it feels like you are watching a movie…So I wrote this film to give people a chance to see what my krazy life is all about. Good bye 2014…Hello 2015!” – YG

Flip Major “Rick Vaughn” Freestyle

Flip Major is back with another one, this time he takes on the persona of Rick Vaughn and hits the gas on this Authentic produced freestyle. Here is just a taste of what you can expect from #MajorLeague. Take a listen below and enjoy!

DJ Mustard “Hot Box” Remix feat. Bobby Brackins, Mila J, Choice & Terrace Martin

Just because it’s the weekend doesn’t mean you don’t get new music! Today DJ Mustard has released a remix to Bobby Brackins’ “Hot Box” track featuring Mila J, Choice & Terrace Martin. Take a listen to it below and enjoy the rest of your weekend! Yee!

Popular Demand Holiday 2014 Lookbook

Los Angeles based lifestyle brand Popular Demand has unveiled its most anticipated release to date: the Popular Demand Holiday 2014 Collection. This collection offers a vivid array of premium streetwear essentials that feature a custom ‘Rosa’ pattern, ‘Web’ pattern, ‘Halftone’ print, a new PD Bold logo, and much more. Rayven Justice showcases some of the graphic tees, fleece, headwear, and bottoms in the official lookbook. The collection is available now HERE and hit the jump for more looks!

From The Bay To The Universe: Atlanta

Check out some footage from G-Eazy’s current ‘From The Bay To The Universe’ tour as he hits Atlanta. Above catch the crazy turn up as he brings out Wacka Flocka! Enjoy!

Kid Ink Talks Writing, Independent Grind & More

Check out the newest interview with Kid Ink as he sits down with the HOT 97 family to talk his worldwide tour he has been on the past three months, keeping his long time girlfriend happy, working with E-40 and Steve Aoki, writing for artists, being indie and more. Peep it all above!

Skipper “Believe It” Video

Check out the newest visual from HBK Gang’s Skipper as he releases the video for “Believe It” off his ‘WET 2′ project. Make sure you pick up the Deluxe Edition of the project on iTunes HERE and enjoy! The track was produced by Jay Ant and the video was directed by Bryan Berry.

Problem “Andale” feat. Lil Jon

Here’s your turn up anthem for the weekend. Problem is currently on tour but that hasn’t stopped him, this time he has linked up with Lil Jon to drop a brand new track entitled “Andale.” Take a listen to the track below as you ride into the weekend. Enjoy!

Fifty Shades of Grey Official Trailer

Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever.

Tinashe Announces “The Aquarius Tour”

After the success of her debut album Aquarius, Tinashe has announced her brand new tour dubbed th “Aquarius Tour.” Officially it starts on December 5 and it will flow through December 19 hitting cities like New York Boston, Washington DC, Toronto, Orlando and more! Make sure you hit the jump to check out the dates and buy your tickets now!

IAMSU! “Only That Real” Remix feat. Yo Gotti & French Montana

To promote the upcoming release of IAMSU!’s ‘Sincerely Yours 1.5,’ Su dropped the official remix to one of his smash hits “Only That Real.” On the remix is none other than Yo Gotti and French Montana! Take a listen to the track below and stay tuned for the album release next week!

Kid Ink Talks European Tour, Working with DJ Mustard & Upcoming Album

Kid Ink just got off his tour overseas, and in his newest interview with HNHH he discusses his time spent in Europe and experiences he had there. Among them, Ink describes going skydiving for his girlfriend’s birthday. Enjoy!

YG Announces New Project & Movie ‘Blame It On The Streets’

Just in! YG will drop his own short film on December 15th entitled “Blame It On The Streets,” along with a live-action version of his debut album, kind of like a day in the life of YG. To accompany that release YG will release a nine-track mixtape with all-new tracks and remixes! Stay tuned for this! Hit the jump to check out the tracklist.

Marc E. Bassy “Stick To Your Guns” Video

Marc walked from his hometown of San Francisco to his current place of residence, Los Angeles for this music video. Make sure you grab his latest project HERE and enjoy the visual above!

Avengers: Age of Ultron Official Extended Trailer

When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Fergie feat. YG “L.A. Love” Video

Fergie’s newest single “L.A. Love” produced by DJ Mustard first received a remix and now an official visual with none other than YG. Make sure you take a look to the visual above and enjoy! “Where you from? I’m from Westside, California bae!”

Jasmine V ‘That’s Me Right There’ EP

Jasmine V has official released her EP entitled ‘That’s Me Right There.’ The project holds 5 tracks with the standout single sitting under the same title as the project featuring Kendrick Lamar. Make sure you grab it on iTunes HERE and keep your eye on her and what she has coming up next. Enjoy!

Flip Major “Rider”

#MajorMondays is back for the 2nd week in a row. This time Flip Major salutes all the official women that know what to do when its time to do it. If your new to #MajorMondays Flip Major will be releasing a brand new song FREE every week! What a nice guy right? Take a listen below and enjoy!

Kendrick Lamar Talks Succeeding, Setbacks & More

Kendrick Lamar catches up with pro BMXer Nigel Sylvester at the BACARDÍ Triangle to talk performing, the motivation to succeed, and becoming the face of the industry. Peep it all above!

Audio Push Talk New Single, Working with Hit-Boy & More

In a candid interview with HNHH, Oktane and Pricetag take us way back to the beginning of their friendship in middle school. What started as a casual collaboration between two solo artists would grow to become, with a little push from Hit-Boy, into one of hip-hop’s most animated duos. From there, we get to know a bit about their creative process, what their upcoming project is going to sound like, and what we can expect from their new single with Wale.

What's in The Based Update's Mailbox ft. EXHIBITION

It's yet again time for another 'WITBUM' aka What's in The Based Update's Mailbox! Who dosen't like getting mail, especially when its clothing? This time we got brand new gear from our family EXHIBITION! Be sure to follow below to learn about what's new plus see what we got!

Packaging: Exhibition has convenient fast shipping! If you live in California you will have your gear ASAP and if your in the United States you should have it in a few days. The usual fast shipping!

SchoolBoy Q “Hell Of A Night” Video

Check out the newest video from Schoolboy Q as he re-visits his ‘Oxymoron’ track “Hell of A Night.” The visual follows the track well, so peep it above and enjoy!

Big Sean feat. E-40 “IDFWU” Video

The visual is here! One of the biggest tracks right now is the E-40 assisted record “IDFWU.” Big Sean is an All-American quarterback that is being recruited by every university and in the video he brings his team from a come-from-behind victory with Kanye West as the coach, E-40 as the announcer and DJ Mustard helping set a few blocks on the field. IDFWU!

Pink Dolphin Holiday ’14 Lineup

Now that you have seen the lookbook, you can now check out the full lineup from the upcoming Holiday drop from Pink Dolphin. This lineup includes everything from hoodies and shirts to joggers and pea coats and everything in between like pillows, hats, socks and more featuring new designs! Officially this collection will be available online November 8th at Midnight EST and will drop at SF & LA flagships November 8th at 11am.

The Hobbit: The Battle of the Five Armies Trailer

The Hobbit: The Battle of the Five Armies brings to an epic conclusion the adventures of Bilbo Baggins, Thorin Oakenshield and the Company of Dwarves. Having reclaimed their homeland from the Dragon Smaug, the Company has unwittingly unleashed a deadly force into the world. Enraged, Smaug rains his fiery wrath down upon the defenseless men, women and children of Lake-town. As darkness converges on their escalating conflict, the races of Dwarves, Elves and Men must decide – unite or be destroyed.

Kid Ink & Chris Brown Perform “Show Me” LIVE

Kid Ink and Chris Brown finally came together at Power 99 Powerhouse in Philly to Perform their Multi-Platinum Hit Single “Show Me” on Halloween Night! Check it out above!

G-Eazy ‘These Things Happen’ The West

Check out another VLog from G-Eazy as he is on his current tour ‘From The Bay to The Universe.’ This one focuses on just the West Coast, so enjoy this #YoungCalifornia!

Rayven Justice feat. Waka Flocka “Slide Thru” Video

Here is the official video to Rayven Justice’s “Slide Thru” Featuring Waka Flocka. Shout in Oakland California the video reps Rayven’s Hometown to the fullest, and RIP Mac Dre! Be sure to go get Rayven New Album “I Have A Dream” on iTunes now. Click the video above and enjoy!

Casey Veggies “BackFlip” feat. YG & IAMSU!

Yes! We have another take on Casey Veggies & IAMSU!’s smash “BackFlip!” This time YG has been added on to the track so make sure you take a listen below and enjoy! Hopefully we can get a visual from the three of them soon!

Nick Jonas “Jealous” Remix feat. Tinashe

Nick Jonas’s single “Jealous” has been taking the hit charts by storm and now he links up with #YoungCalifornia’s own Tinashe for the remix! Take a listen to the track below and enjoy!

Too $hort “19,999″ Video

Following the animated visual, the legend Too $hort has premiered his official video for “19,999.” The ‘19,999′ EP serves as a preview project which will commemorate the 30th anniversary of his first release. Grab his new project and peep the visual above. Enjoy!

Kendrick Lamar “i” Video

Kendrick Lamar has officially released the visual to his brand new single “i.” Enough talking and no hints about the video, just click play and enjoy! A new album is on the way, so get yourself ready for more K. Dot over the next couple months.

G-Eazy: From The Bay To The Universe (Episode 1)

Check out some footage of G-Eazy on his current ‘From The Bay To The Universe’ Tour! Above you can catch behind the scenes footage and a bunch of LIVE footage in the classic black and white that G-Eazy is known for! Stay tuned for more!

Kendrick Lamar Interview At The Breakfast Club

Continuing with his radio runs, Kendrick Lamar spoke to The Breakfast Club about the near completion of his album, the pressure from Scott Vener on his new single “King Kunta,” inspiring with “i,” the mindset after releasing good kid, m.A.A.d city, the process of changing the world and more. Peep it above!

Mishka Holiday 14 Lookbook

The Holidays are a season of joy, festivity, caring, and warmth...for most people. For Death Adders (and weirdos in general) it's a time of trying to look passable and act respectable, while you're forced to interact with distant family, co-workers, and assorted "normal" humans. Holiday '14 from Mishka, places their typically head turning gear, in the midst of the most benign hell of all a Christmas dinner. Hit the jump for more looks and stay tuned for a review

Kehlani “FWU” Video

Check out the brand new visual from Kehlani as she takes it to the streets for “FWU.” Peep the visual above and make sure you grab her newest project ‘Cloud 19,’ if you already haven’t. Enjoy!

Furious 7 Official Trailer

Continuing the global exploits in the unstoppable franchise built on speed, Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of Fast & Furious 7. James Wan directs this chapter of the hugely successful series that also welcomes back favorites Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Elsa Pataky and Lucas Black. They are joined by international action stars new to the franchise including Jason Statham, Djimon Hounsou, Tony Jaa, Ronda Rousey and Kurt Russell. Peep the new trailer above!

Kendrick Lamar Performs “i” at the Cleveland Cavaliers Season Opener

Watch as Kendrick Lamar performs his new single “i” outside of the Quicken Loans Arena in downtown Cleveland celebrating LeBron’s huge return back home to Cleveland. Peep it above!

What's in The Based Update's Mailbox ft. DFYNT Clothing

It's yet again time for another 'WITBUM' aka What's in The Based Update's Mailbox! Who doesn't like getting mail, especially when its clothing? We have a brand new brand to feature on the site by the name of DFYNT clothing! Take a look at what we got along with info on the brand below!

Packaging: The packaging from this brand was simple and to the point. Everything was delivered via priority mail, and everything was placed inside the box neatly. One of the Tee's was in a poly bag, but the hoodie and the Faux tee were not. Poly bags are not a necessity, so that's not a super big deal. Nothing bad to report in this part of the review.

Ty Dolla $ign “In Too Deep Tour” Episode 4

Check out the fourth episode VLog from Ty Dolla sign’s current “In Too Deep Tour!” Above you can catch a bunch of LIVE footage along with backstage and tour footage. Make sure you grab your tickets and VIP packages HERE and stay tuned for more videos on the way!

Kendrick Lamar: NBA on TNT

Kendrick Lamar gets NBA on TNT fans ready for the 2014-14 NBA season. Peep the opening video for the new season above!

#LionsgateHorror Movie Giveaway

Relive the horror classic for free! The Blair Witch Project follows a trio of filmmakers on what should have been a simple walk in the woods, but quickly becomes an excursion into heart-stopping terror. Want to win a free digital download? Hit the jump for more all the info!

Pink Dolphin Holiday 2014 Lookbook

The Pink Dolphin Holiday 2014 lookbook has landed! The new lookbook shows all new designs, colorways and pieces throughout various items from jackets, pants, hoodies, hats, socks and everything in-between. Hit the jump to check out the video along with some more pictures and stay tuned for the release on November 8th at both flagship stores and online.

IAMSU! “All On The Line” feat. Skipper

Check out another track from IAMSU! as he links up with fellow HBK Member Skipper for “All On The Line.” This just premiered this morning so take a listen below and stay tuned for more music from Su on the way! Yee!

Destructo feat. Problem “Dare You 2 Move” Video

Check out the newest visual from Destructo as he links up Compton’s Problem for “Dare You 2 Move.” The trippy visual follows the two of them through a crazy night out on the town…. See what happens above and enjoy!

Mila J feat. Problem “Pain In My Heart” Video

Mila J continues with her plan to roll out music videos for each single featured on her debut EP ‘M.I.L.A.’ and today, she’s dropped the visual for “Pain In My Heart” featuring fellow #YoungCalifornia artist Problem. Take a look at the beach themed video above and enjoy!

Kehlani “Till The Morning”

Check out the newest track from the Bay Area’s Kehlani as she takes it the bedroom for “Till The Morning.” Make sure you take a listen to the track below and make sure you grab her newest project. Enjoy!