WITBUM ft. Golden Denim
Who doesn't like getting mail, especially when it's denim? Today we got a brand new exclusive package from someone I hope to stay connected with for a long time to come. Meet Golden Denim! Looking for the right brand to stick with for bottoms? I got you covered, forever.
WITBUM ft. Lifeproof
LifeProof lets you take your iPhone into every adrenaline-filled adventure and back again. With frÄ“ iPhone 6 case, you and your iPhone can go all in and come back with pics to prove it — because a story without proof is just a tall tale.
WITBUM ft. Capbeast
Who doesn't like getting mail, especially when it's headwear? Today we got a brand new exclusive package from someone new and it's pretty dope, meet Capbeast! Have you always wanted to get some custom hats made, but didn't know where? I got you covered.
WITBUM ft. GoPro Hero4
It's time again for another 'WITBUM' aka What's in The Based Update's Mailbox! Who doesn't like getting mail, especially when its a brand new gadget like a GoPro? Today we got a package from my good friends over at GoPro! I have wanted one of these forever and I was really blessed to get to check out one. Follow below for some photos and a really cool video.
Thursday, September 22, 2011
Throwback Thursday Feature
Matt,
The Based Update
Monday, September 19, 2011
Ryan McDermott "If You Wanna Fall" Music Video
Check out Ryan McDermott new video entitled "If You Wanna Fall." This is a good video and its a really good song so its sure to be something that anyone who likes music will enjoy! This was the first time I had heard of this song and the artist. This song/video gave me a huge first impression, so be ready for an interview and more music from him coming soon!
NDK Varsity Hoodies Re-Release
NDK has brought back the popular Varsity Hoodies for an exclusive re-release. There is a limited number of these hoodies that are for purchase now only at www.NDKonline.net.
Sunday, September 18, 2011
The Based Update 'Update'
One of the new exclusives is the fashion section, not only are old and new clothing lines going to be featured there, but there is going to be a new "Whats in the Based Update's Mailbox" section as well. This is going to be the way anyone with a clothing line can be featured on the site. You will be able to see how the process works, what gets put up on this site, how it's organized, and how it will be a good output to show your buyers what they are getting their hands on. The first example for this new feature on the site will be posted later this week, and at the latest next week.
Matt,
The Based Update
Pink Dolphin Fall Line

Saturday, September 17, 2011
Max Albert Interview

Tell us about yourself. Whats your name? Where are you from?
-My name is Max, I'm originally from Carlsbad, CA but recently moved to LA at the beginning of the summer to pursue more centralized work as a director.
How did you get into the directors chair/behind the camera? What inspired you and still inspires you?
-I have been shooting and editing video since I was eleven years old so for me I was never asking myself, "what should I do next?". It has always been pre-programmed into my brain. There are so many people that inspire me to achieve higher goals and bigger projects- Tony Scott, David Fincher, Taylor Sella, Grizz Lee, Adrian Picardi, Brett Ratner, Ned Cameron, Tim Burton, I swear there are too many to name. I am inspired by musicians sometimes more than directors for sure. Supr Humn studios in Beverly Hills is killing the hip hop game right now and I try to surround myself with people who are good at what they do. Thats what's up.
What upcoming projects are you working on, any particular one special to you or one your excited for?
-This Bobby Brackins video titled "Ski Mask" drops this week off his new album. I'm really excited about it. It's loaded with beautiful women and dope verses from Brackins, what more could you ask for other than a beat from music producer- Nic Nac (producer on Ski Mask). I am also really pumped for the release of the Glasses Malone movie I directed called "The Division". We shot in the hoods of Watts (Malone’s hometown) for a couple of weeks in south central, which was definitely an eye opener for me. Just knowing that there are rappers out there who are really are doing the sh*t they rap about is crazy! Glasses is really one of those dudes, but in the same sense he’s actually a really accomplished rapper.
Overall, whats your favorite video that you've ever created?
-My favorite project up to date is probably the Andy Milonakis video "Spaghetti- PWYPO" just because it was the most fun I've had on set. Andy is a genius and genuinely very down to earth. Everyone can expect more videos from the two of us soon. The Bobby Brackins video, in my opinion will be the illest I've had a chance to create based on the concept of the songs content. I like working with artists like Bob (Bobby Brackins) because they aren't afraid to go with a unique idea. In hip hop it is difficult to push an idea that falls outside of the box because there is such a strong stigma from the public on how a video should be or what a song should be about. It’s about blowing past expectations and creating new bars. Bob was willing to collaborate and give me my own lane as a director. I really think the video came out as dope as it did because of that.
Are there any artists out there you would like to work with, but haven't got the chance yet?
-I feel like there are so many artists that I haven't had a chance to work with yet. My doors are open. Honestly if someone likes my style of directing no matter how big or small of an artist they are I will always take them seriously and treat their project with the same intensity. I can only hope that the artists I work with in the future are able to bring content to the table that I am able to create the same unbelievable vision that they saw when drafting their work.
Besides your own videos, whats a video out right now that really caught your eye?
-I mean everything from Michel Gondry to Hype Williams, Benny Boom, Chris Robinson, Gil Green. The music video directors are absolutely killing it today and in that order. There’s something so refreshing about seeing a really good video, where you think it is just as great the last time you watch it as the first time.
What is something that people don't know about you?
-I never got my diploma from film school, but I'm only 1 of 5 people in my entire graduating class who are actually doing sh*t in the industry. I love that I came from that. It gave me an extra bit of motivation during those nights editing till 3 or 4 am and heading to a set at 5am.
What does the word "based" mean to you?
-Based is all about having your own vision. I think people are so caught up in comparisons and being critical of their competition, they don't focus on directing the dopest video. I watch videos and respect other directors, but I really do feel that the upcoming projects (some I can't speak on) will really re-invent the film and video game in general. My business partner (Carlos Mason) and I keep it based 24/7.

-Don't listen to people who have no clue what they're talking about. Sounds simple, but actually doing that is very difficult for some people. Everyone’s going to want to give you advice or tell you how you should be doing something, but if you pull from your inspiration and create your own advice to follow, you’ll not only end up ahead because you are different but you won’t be stuck behind because of some shitty advice someone gave you. Everyone is completely different, you have to figure out what works for you.
Where can people find more about you?
My company site
My personal site
Wednesday, September 14, 2011
Bobby Brackins "Pimp Hand Strong" and "Lesbain" Video

Now that you are downloading some great music check out the exclusive new video from Bobby Brackins "Lesbian" while its downloading! Make sure you push this around to everyone! Dannnon!




