Popular Demand August 2012 Lookbook

Los Angeles lifestyle clothing brand and newest sponsor to our site, Popular Demand, is back again with a new release and lookbook. In the video directed by Calvin Williams, the brand highlights an array of t-shirts, sweatshirts, button packs, snapbacks, and introduces the new Feather 'P' logo. All of the products featured are part of the Popular Demand August Release. Check out more info after the jump!

Dream Girls stars an eclectic group of beautiful models along with one of Popular Demand's very own brand ambassadors, Marly Amaya.

All products featured in the video are now available on www.populardemandshop.com and in select retailers.

Stay tuned for more announcements from Popular Demand regarding collaborations and future releases.

Models

Destiney Bleu – twitter.com/destineybleu; destineybleu.com; dbleudazzled.com
Mary Reeser – twitter.com/themaryreeser; facebook.com/missmaryreeser
Shelby Cancinos – twitter.com/slimmieshel; modelmayhem.com/2535027
Denise Garcia – twitter.com/denisemarie322