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Hip-Hop heavyweight E-40 unveils yet another top shelf artist to the market known as LaRoo Tha Hard Hitta. On August 10, to catapult his fame beyond his Bay Area hometown with the release of the visually stimulating music video for his hot new single “Upside Down” featuring Tradez, Trina, Too $hort. Over the past three months, radio stations throughout the region have seamlessly supported this record with a high anticipation for the release of the video. The catchy “stripper anthem” has become a fan-favorite, launching LaRoo’s artistry beyond his Northern California roots to reach a nationwide audience.
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