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The Popular Demand Holiday 2012 lookbook video features Young California artists Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini! The video was directed by Suj and the track was mixed by Eric Arnold. Cameos include DJ Amen, Ty Dolla $ign, Freddie Gibbs, Starting Six, Tory Lanez, Abby De La Rosa, Jonn Hart, DJ J12 & more! This Holiday line includes hoodies and crewnecks with high-density prints, multiple t-shirts with authentic snakeskin feels and a satin Cheetah Flag bandana. Holiday 2012 is now available online HERE and in retailers everywhere!
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