BET Westcoast Cypher

The BET Hip-Hop Awards are coming up on Oct 9. Check out a sneak peak of a west-coast cypher with Snoop Dogg, Kendrick Lamar, YG, Kurupt, DJ Quick, X to tha Z, and E-40.

Prince Sole "330" ft. Jonn Hart

The breh Prince sole has been dropping Young Califoria music! This time he smooths it out with Oakland's rising star Jonn Hart! Download it here!

Pink Dolphin Clothing Interview

Cena, Young L & Neima founders of the Pink Dolphin Clothing Company break down their inspiration behind one of this past Summer's most popular brands.

Fuggin' Friday #54

Here is the fifty-fourth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Inside the Brooklyn Nets’ New High-Tech Arena

The Brooklyn Nets hope that having the most technologically-advanced stadium in sports bodes well for the future of their team. It took nine years and numerous court battles to build Barclays Center, but the 1 billion dollar building was finally unveiled to the public last week. Aesthetically, the structure is an organic ode to the future — metal plates of varying sizes, curves and flowing lines — most notable for the Oculus, a gigantic 360-degree high-definition display that will show live game footage, movies and even art installations. Within its walls, some 18,200 fans will enjoy free Wi-Fi, food and beverage apps, and 8,000 square feet of LED signage. Watch the video above for an in-depth glimpse into the Nets’ new high-tech home court. Brooklyn, it seems, does go pretty hard after all.

Throwback Thursday #54

Didn't do a throwback thursday earlier today.... but, I just got back from the Mac Miller concert at the Fox in Oakland and I need to post a Mac Miller video for this week! This is Mac Miller "Best Day Ever," it dropped last summer!

Pink Dolphin 12' Windbreakers

The long-awaited release of the windbreakers has finally arrived. Windbreakers will go on sale this Sunday, September 30th. This is a very limited drop so make sure not to sleep on this. There will be no restocks.

IAMSU! "Two Eleven"

Check out the latest video from the HBK Gang Off the Karmaloop Deluxe edition of KILT, make sure to download that if you haven't! Enjoy!

Baby Bash "Break it Down" ft. Too Short & Clyde Carson

Check out this brand new video entitled "Break it Down." This is the new single from Baby Bash and it features Too Short & Clyde Carson. Enjoy!

Atrium x Naked & Famous “Je T’Adore Tout Nue” Tiger-Camo Jeans

Denim specialists Naked & Famous team up with New York’s Atrium again for a second collaboration that features two unique prints bundled together into a single pair of jeans. Constructed out of herringbone twill fabric, the outside is completely covered in a tiger-print camo while the inside is lined up to the waist in leopard print. Each pair receives a custom thick red full-grain leather patch with the phrase “Je T’Adore Tout Nue” written across the front along with both camps’ logos. These jeans are available at NF’s online store with a price of $195 USD.

What's in The Based Update's Mailbox ft. Pink Dolphin Clothing

Its yet again time for another 'WITBUM' What's in The Based Update's Mailbox! Who dosen't like getting mail, especially when its clothing? Picking up from the last review we now have Pink Dolphin accessories! Continue below to see what we got and more!

Packaging: This was included in our last review we did just recently with Pink Dolphin. Above and beyond the box packaging all of these accessories were wrapped in their own poly bags and every accessory had it's own individual holding case. All of the packaging on the accessories are top notch!

Artistic Tuesday #8

Here is the eighth Artistic Tuesday post. Enjoy yourself! If you don't know what a Artistic Tuesday post is, check out all the info here. This stunning timelapse masterpiece is a tour de force of lights through the “City of Angels.” Using a FloatCam DC motion control slider to produce beautiful long exposure shots on his Canon 5D Mark II, Colin Rich shows off the city of Los Angeles in grand fashion.

Wiz Khalifa "Remember You" ft. The Weekend

Check out the released brand new track from O.N.I.F.C. entitled "Remember You" ft. The Weekend. Can you find the special hidden message? Enjoy!

E-A-Ski “Cruise Control” ft. Ice Cube, Danny Glover

Check out the newest video from E-A-Ski featuring Ice Cube & Danny Glover. This is E-A Ski’s latest visual from his upcoming Fifth of Skithoven album.

Travis Porter “That Feeling” ft. Mike Posner

Check out the newest video from Travis Porter entitled "That Feelin" ft. Mike Posner. Enjoy!

Fuggin' Friday #53

Here is the fifty-third Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Benny Gold 2012 Fall New Releases

San Francisco-based Benny Gold presents the first look at a few of the label’s upcoming projects for Fall 2012. Adding to its popular range of Native 5-Panel caps and socks, the brand will soon be introducing turquoise colorways of the Aztec-inspired prints. Also, as the Bay Area celebrates the 75th anniversary of its most iconic landmark, the Golden Gate Bridge, Gold has created special edition 1937 Sunglasses that pair a gradient frame with mirrored blue lenses. Expect all three pieces to become available in the near future with the turquoise Native cap and socks available exclusively through Karmaloop and via Benny Gold’s San Francisco storefront.

Throwback Thursday #53

This week I am taking you back to the Hyphy Movement the Bay had rockin' a while back! I'm glad we are all out of those tall tees ahahaha. This is Kafani featuring Keak Da Sneak "Fast (Like a Nascar)" which was released in 2007. I know you remember this! Enjoy!

Starting Six "SOD" ft. Aliky

The newest visual from Starting Six is here! This one is entitled "SOD" featuring Aliky, just a heads up ---- this video has been deemed NSFW so view at your discretion. Enjoy!

Jonn Hart "Who Booty" ft. IamSu

You have heard the song on the radio, you have seen the behind the scenes, and now the video is here! Jonn Hart “Who Booty” ft. IamSu! Make sure to download the track here. Enjoy and spread the word!

The Genesis Project “Pendleton Headwear”

Some of the best results come courtesy of simple ideas and quality ingredients. This is a perfect example of that, start with a snapback from your favorite team, add a couple new touches and BAM you have a unique snapback that no one else has! This season, The Genesis Project builds on its previous Project Floral offerings with a new project, “Project Pendleton.” This is a collection of Pendleton fabric-based caps with contrasting brims. They are put together with premium Navajo-printed materials, pigskin suede, lambskin leather and gold buckles and straps.. The Genesis Project Pendleton caps are available now at Hypebeast’s online store.

Game "Celebration" ft. Chris Brown, Tyga, Wiz Khalifa & Lil Wayne

Check out Game's newest music video "Celebration" ft. Chris Brown, Tyga, Wiz Khalifa & Lil Wayne. If you want to cop this track you can do so here. Enjoy!

Curren$y "Jet Life" feat. Big K.R.I.T. & Wiz Khalifa

Check out the foficial music video for Curren$y's "Jet Life" ft. Big K.R.I.T. and Wiz Khalifa. Curren$y's album "The Stoned Immaculate" is in stores now! You can get it here. Enjoy!

Artistic Tuesday #7

Here is the seventh Artistic Tuesday post. Enjoy yourself! If you don't know what a Artistic Tuesday post is, check out all the info here. The main tank called the "Kuroshio Sea" holds 7,500-cubic meters (1,981,290 gallons) of water and features the world's second largest acrylic glass panel. Whale sharks and manta rays are kept amongst many other fish species in the main tank. Enjoy!

What's in The Based Update's Mailbox ft. Pink Dolphin Clothing

Its that time for another 'WITBUM' What's in The Based Update's Mailbox! Who dosen't like getting mail, especially when its clothing? Today we got a awesome package from Pink Dolphin Clothing. There was too much for one review so we got one with clothes and one coming later with accessories. Continue below to see what we got and more!

Packaging: This was sent to us via FedEx which is delivered right to your front door asap after your purchase date. If you live in the greater Los Angeles area or California you will receive it even faster! Every item was also in it's won poly bag keeping everything secure and out of harms way. Packaging from Pink Dolphin has always been as it should be.

Mister 2012 Fall/Winter Collection

Based in San Francisco, Mister is a multifaceted brand that deftly toes the line between throwback and forward-thinking. The label’s range of garments, headwear, footwear and jewelry is proudly made in the USA, in keeping with their focus on friends, family and locality. For the upcoming season, Mister’s new selection of T-shirts blends a vintage American flair with a more modern, West Coast cool. Included in the range are tees with contrasting sleeves — ethnic prints, paisleys, reversed triangle prints, and stars and stripes — as well as two plain T-shirts in luxuriously soft cotton. A selection of these garments are available now here.

Hall of Fame 2012 Fall Lookbook Part 2

Hall of Fame continues with their second delivery for the season with a lookbook featuring the delectable Shay Laren. Shot by photographer Van Styles, Fall 2012 brings with it new snapbacks, 5-panels, beanies, T-shirts and fleeces. The entire range of new goods is available today both online as well as at their Fairfax flagship store in Los Angeles.

Jonn Hart "Who Booty" (Behind The Scenes) ft. Iamsu

Behind The Scenes presented by Cool Kid Cartel of the highly anticipated “Who Booty” music video from John Hart and IAMSU. Download “Who Booty” here if you haven’t. Stay tuned for the video!

Fuggin' Friday #52

Here is the fifty-second Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Apple I-Phone 5

As the anticipation was building today leading up to Apple’s WWDC, the much talked-about iPhone 5 has officially been unveiled. The iPhone 4/4S successor is expectedly impressive with an all glass and aluminum body and structure. Living up to much of the rumors and early grapevine conversations, the iPhone 5 arrives with some subtle and other substantial changes. Read more here.

Throwback Thursday #52

A lot of music has been dropping in the Bay Area through the past week, lots of bangers and music that will be heard up and down California. Last week we put focus on Roach and this week it's Starting Six due to their newest debut album. This video is entitled "On Me" and it dropped December of 2010. Enjoy!

T. Mills "Diemonds"

Here is another official visual off of California native T. Mills 'Thrillionaire' mixtape, "Diemonds." The tour wraped up a while back and Mills is back in the studio to finish up his debut album.

Pink Dolphin Fall '12 Lineup Part 3

Fall Pt. 3 Will Be Available this Friday 9/14 at midnight (EST).

Roach Gigz "Different"

Check out the newest visual from Roach Gigz "Different." This is another track that is on his debut album "Bugged Out." Make sure to go get that if you haven't. Click the link on the right sidebar to get it! This video was directed by Aris Jerome. Enjoy!

Starting Six "On Yo Beach"

The debut album is here from Starting Six! Make sure to go and purchase "On Yo Beach" right now to support the homies! You can do so here! #OnYoBeach is definitely something to add to your collection. Enjoy!

Artistic Tuesday #6

Here is the sixth Artistic Tuesday post. Enjoy yourself! If you don't know what a Artistic Tuesday post is, check out all the info here. This video entitled "The Aurora" was filmed with the artist spent a week capturing one of the biggest aurora borealis shows in recent years.

What's in The Based Update's Mailbox ft. Cashletes Clothing

Its that time for another 'WITBUM' What's in The Based Update's Mailbox! Who dosen't like getting mail, especially when its clothing? Today we got a package from Cashletes Clothing. If you missed the interview check it out here. Continue below to see what we got and more!

Packaging: This was sent to us via USPS Priority Mail which is delivered right to your front door in a few days from your purchase date. Every item was also in it's won poly bag keeping everything secure and out of harms way.

DJ Drama "My Moment" ft. 2 Chainz, Meek Mill, Jeremih

Check out the newest visual from DJ Drama entitled "My Moment." This track features 2 Chainz, Meek Mill & Jeremih. This is from DJ Drama's new album "Quality Street Music" which in stores and online from eOne Music on October 2. Enjoy!

Cashletes Interview

Tell us about your brand. What’s the name? How did it come to be?

Cashletes is what we call the brand for "financial champions". The brand represents the relentless pursuit of financial victory. We draw inspiration from the practice and glory of competitive sport and the American dream of affluence. Our own "road to riches", on which we've started dozens of ventures all for the same end-goal, is basically what inspired the start of the brand.

Roach Gigz "OVA" feat. Khan

Check out the newest video from Roach Gigz feat. Khan "Ova." This is a great visual to go along with the track. Make sure to go pick up his debut album "Bugged Out" here. Enjoy!

Fuggin' Friday #51

Here is the fifty-first Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Kenzo x Vans 2012 Fall/Winter Footwear

The ongoing partnership between Kenzo and Vans sees an array of footwear styles presented that are appropriate for the changing of the seasons. Having seen bold and summery colors in the past, this roll out sees more subdued blocking – while still employing past favorites like a multicolored grape print and a stylish marble offering. Styles will retail starting at $125 USD and will be available at Kenzo stores and online – as well as at select retail partners including Opening Ceremony, Selfridges, Liberty, colette and IT Hong Kong.

Big Sean "Detroit" Mixtape

The day has finally come for Big Sean to release his brand new mixtape, Detroit. Download it here! Since his last free project in 2010, Sean has undeniably grown to become one of the biggest artists in the game right now. With his sophomore album on the horizon, Sean describes himself as being hungry again, which you can hear all throughout Detroit, which features a wide range of different sounding songs with an extremely well thought out structure behind the project.

Kid Ink "Is It You"

Kid Ink and Tha Alumni Music Group present the Official Music Video for "Is It You" off of Kid Ink's Independent album "Up & Away." This video was directed by Grizz Lee and the song was produced by The Amazinz. If you don't have his album yet, get it here. Enjoy!

Throwback Thursday #51

Since Roach just dropped his debut album "Bugged Out" we need this Throwback. Get it here if you haven't! For all you new Roach Gigz fans, make sure to check out this classic "Respect It" which was off of the first "Roachy Balboa" tape back in 2010. This also was directed by Aris Jerome. Enjoy!

Starting Six "Mixin' Liquor" ft. Bobby Brackins & Kool John

Another new video from Starting Six! #S6OYB This track is "Mixin' Liquor" ft. Bobby Brackins & Kool John. This is the official video put together from Chris Simmons and Aris Jerome. Make sure to Pre-Order #OnYoBeach off iTunes today here. Drops next week so don't miss out! Enjoy!

Young California x Popular Demand "Back by Popular Demand" Mixtape

Young California has teamed up with Popular Demand Clothing for their latest mixtape, and who better then Dj Carisma (of Power 106 Los Angeles) and DJ Amen to put together some of the latest slaps for all the kids rockin fresh new gear from Popular Demand in the great state of California and beyond! Here are 30+ new tracks from the Bay to LA for you to function and turn all the way up! Download here. Track-list after the jump!

Clyde Carson "Slow Down Remix"

Everybody on the West Coast is hip to the Bay Area anthem "Slow Down" by now, but Dj Carisma just leaked out an all star remix featuring some big names like E-40, The Game & Gucci Mane! Check it out & download here!

Roach Gigz "Bugged Out"

Roach Gigz has dropped his debut ALBUM Bugged Out! Get it here! The "Bugged Out Tour" kicks off on this Friday September 7th at San Francisco, California's Slims, with planned stops in Seattle, Washington, Petaluma, California and Phoenix, Arizona. The trek concludes at Redway, California's The Mateel on October 20th. Tickets can be purchased here! Enjoy!

Artistic Tuesday #5

Here is the fifth Artistic Tuesday post. Enjoy yourself! If you don't know what a Artistic Tuesday post is, check out all the info here. This video entitled "The Arctic Light" was filmed between 29th April and 10th May 2011 in the Arctic, on the archipelago Lofoten in Norway.

Lil Wayne "Dedication 4"

The highly new anticipated mixtape from Lil Wayne x Dj Drama "Dedication 4" is here! This mixtape has 15 tracks and features artists like Birdman, Detail, Nicki Manaj, Jeezy & more! Click here to download. Enjoy!

Ronnie Fieg x Del Toro Shoes Preview

Ronnie Fieg‘s aesthetic has been diverse to say the least. As you know I'm a supporter of his work! He has the ability to rework footwear to another level! His new upcoming project with Del Toro is obvious in its positioning. Continuing on with a theme that has been ongoing for several seasons, the strong use of animal patterns is seen in this preview that includes low-top and what we anticipate to be, chukka models. Stay tuned for further looks!