WITBUM ft. Golden Denim
Who doesn't like getting mail, especially when it's denim? Today we got a brand new exclusive package from someone I hope to stay connected with for a long time to come. Meet Golden Denim! Looking for the right brand to stick with for bottoms? I got you covered, forever.
WITBUM ft. Lifeproof
LifeProof lets you take your iPhone into every adrenaline-filled adventure and back again. With frē iPhone 6 case, you and your iPhone can go all in and come back with pics to prove it — because a story without proof is just a tall tale.
WITBUM ft. Capbeast
Who doesn't like getting mail, especially when it's headwear? Today we got a brand new exclusive package from someone new and it's pretty dope, meet Capbeast! Have you always wanted to get some custom hats made, but didn't know where? I got you covered.
WITBUM ft. GoPro Hero4
It's time again for another 'WITBUM' aka What's in The Based Update's Mailbox! Who doesn't like getting mail, especially when its a brand new gadget like a GoPro? Today we got a package from my good friends over at GoPro! I have wanted one of these forever and I was really blessed to get to check out one. Follow below for some photos and a really cool video.
Thursday, April 30, 2015
#YoungCalifornia Presents: Kehlani “You Should Be Here” Listening Party
Tinashe Talks “All Hands On Deck” In Studio With Big Boy
Wednesday, April 29, 2015
E-40 “Choices” Warriors Remix
In honor of the Warriors 2015 Playoff run E-40 took one of his singles of the album “Choices” (Yup) and flipped it for the Warriors. This will definitely be an anthem through the playoffs and played around the Bay, so take a listen below and enjoy!
Skipper “Shine”
Check out the newest track from the HBK Gang’s Skipper as he gets ready to release his next project ‘The Trill.’ With that, make sure you take a listen to “Shine” (Like This) below and enjoy!
Kehlani “You Should Be Here” Video
Mass Appeal Cover Story: Kendrick Lamar
The Compton Fashion Center, better known as the popular indoor Compton Swap Meet, closed its doors in January. (The rumor is that Walmart will be taking over the location.) Here in the shopping center’s parking lot, the same place where Dre and Pac once shot a scene for the “California Love (Remix)” music video, people are gathering—not to mourn the loss of a landmark but to commemorate the good times. Read more!
‘Mad Max: Fury Road’ Trailer #4
Tuesday, April 28, 2015
Kehlani ‘You Should Be Here’ Album
The day has finally arrived! The Bay Area’s own songstress Kehlani has officially released her debut album ‘You Should Be Here!’ The project holds 15 tracks with features fromChance the Rapper, BJ the Chicago Kid, Coucheron and Lexii Alijai. Make sure you pick up the project on iTunes to support! Yee!
Kendrick Lamar Explains “To Pimp a Butterfly” Artwork
‘Ted 2′ Official Red Band Trailer
Monday, April 27, 2015
Marc E. Bassy ‘East Hollywood’ EP
The brand new project from an artist you need to pay attention to, Marc E. Bassy has hit the web. It’s titled, ‘East Hollywood’ and it holds 9 tracks with features from artists like Pia Mia, Bobby Brackins, Nic Nac, P-Lo & more. Download it HERE, hit the jump to listen to the project and ride to this all week! Yee!
Rayven Justice feat. Chinx & Uncle Murda “Don’t Trust Em” Video
Casey Veggies “Tied Up” feat. Dej Loaf
Friday, April 24, 2015
Roach Gigz ‘The Float’ Album
The brand new album from the Bay Area’s own Roach Gigz has officially landed. The project is entitled ‘The Float’ and it holds 11 tracks with features from artists like Ezale and Remedy along with stand out tracks “Mob Right Thru” & “Hippy.” Make sure you support and grab it on iTunes. Yee!
Kid Ink Freestyle on Funk Flex
Thursday, April 23, 2015
What's In The Based Update's Mailbox ft. Popular Demand

Casey Veggies “BackFlip” Remix feat. IAMSU!, Wiz Khalifa & Asap Ferg
By now you all know Casey Veggies “Backflip” track, and today we got hit with another remix! This time around IAMSU! is featured again along with Wiz Khalifa & ASAP Ferg! Make sure you take a listen below and enjoy!
Marc E. Bassy “Some Things Never Change”
Today we get some new music from the Bay’s own Marc E. Bassy as he gets ready to drop his ‘East Hollywood EP’ next week. The track is entitled ‘Some Things Never Change’ and you can listen to it below. Tune in next week for the project. Yee!
Rossi feat. IAMSU! “All I Want” Video
Fashawn “Higher” Video
Wednesday, April 22, 2015
Roach Gigz “The Float Session” VLog
‘Batman v. Superman: Dawn of Justice’ Trailer
Tuesday, April 21, 2015
Clinton Sparks feat. Snoop Dogg & Problem “The Reaper” Video
Glasses Malone “Thuggin” feat. Kendrick Lamar
Check out the first single of Glasses Malone’s upcoming album to be titled as he teams up with none other than Kendrick Lamar for “Thuggin.” Make sure you take a listen to the track below, pick it up on iTunes and enjoy! Yee!
Jurassic World Global Trailer
Monday, April 20, 2015
Audio Push ‘The Good Vibe Tribe’ Mixtape
The brand new project from Audio Push has officially landed! The ‘Good Vibe Tribe’ project holds 14 tracks with features from artists like G-Eazy, OG Maco, Vince Staples, Casey Veggies, Isaiah Rashad and Fat Trel. Hit the jump to listen and enjoy your 4/20.
Roach Gigz “Hippy” Video
‘The Fantastic Four’ Official Trailer
Friday, April 17, 2015
Pink Dolphin Summer ’15 Lookbook
Pink Dolphin has officially released the lookbook for it’s 2015 Summer collection. Officially, it will release on April 25th at Midnight EST and at SF & LA flagship stores at 11am. Keeping to tradition as always, there are a bunch of new designs and looks to go with the HOT weather on the way. As you can see from the photos below there are an array of items from the street to the water with, once again, new designs and new takes and old designs as well. Stay tuned for the full lineup on the way.
Kendrick Lamar “King Kunta” Behind the Scenes
‘Star Wars: The Force Awakens’ Official Teaser #2
Thursday, April 16, 2015
IAMSU! “They Say” Video
Kanye West “All Day” (Remix) feat. Kendrick Lamar
Check out something that had circulated for a while, but has now become official. Kanye West’s versse on “All Day” remain the same on this version, but now you get some West Coast with it aka Kendrick’s 16 in the middle. Take a listen below and let us know what you think!
Joe Moses “Feeling Myself” Video
‘Batman v Superman: Dawn of Justice’ Teaser & Official Trailer Info
Wednesday, April 15, 2015
Ty Dolla $ign feat. Charli XCX & Tinashe “Drop That Kitty” Video
On The Come Up: Jay 305
Tuesday, April 14, 2015
Smoovie Baby feat. IAMSU! & Show Banga “How U Luv That” Video
DJ Mustard “Mr. Get Dough” Video
Fashawn Talks On Signing With Nas
Monday, April 13, 2015
Kehlani “Alive”
Check out yet another new track from Kehlani as she sings to a guitar driven beat in “Alive.” Her next project, ‘You Should Be Here’ is coming in two weeks with an April 28th release, so take a listen below and enjoy!
‘Ant-Man’ Official Trailer
Friday, April 10, 2015
What's in The Based Update's Mailbox ft. TRUKFIT

Sage The Gemini “Guantanamera” feat. Trey Songz
Check out the newest track from Mr. you already know me S-A-G-E as he links up with Try Songz for the lead single off his upcoming sophomore album. Take a listen to “Guantanamera” below and enjoy your weekend! The track was produced by our own P-Lo! Yee!
Call of Duty: Black Ops 3 Teaser Trailer
Tsunamisode: SXSW 2015
Thursday, April 9, 2015
Natalie La Rose “Somebody” #YoungCalifornia Remix feat. Jeremih, Sage The Gemini & The Kid Ryan

Kehlani “Jealous”
Miss Kehlani has been doing her thing as you all know, and now the Oakland native continues to drop new music as she releases her newest track “Jealous” featuring Lexii Alijai. Her new project ‘You Should Be Here Now’ drops April 28th! Make sure you take a listen to the track below. Yee!
‘Me and Earl and the Dying Girl’ Official Trailer
Wednesday, April 8, 2015
What's in The Based Update's Mailbox ft. Lifeproof

On The Come Up: Kehlani
KAM CAM: The Dedication Tour (Episode 6)
Tuesday, April 7, 2015
Show Banga ‘Mayor 4 Life’ Album
Check out the brand new album out of the Bay Area as Show Banga releases his album ‘Mayor 4 Life.’ The project holds 18-tracks with features artists like E-40, Sage The Gemini, IAMSU!, HBK Skipper and more. Listen to the project below and grab it on iTunes. Yee!
Monday, April 6, 2015
Powerhouse 2015 Lineup
IAMSU! “Eyes On Me” feat. Rome Fortune, ShowBanga, Dave Steezy & More
As you know, IAMSU! is currently on the ‘Eyes On Me’ tour, and today, he drops the us the official “Eyes On Me” theme song featuring Rome Fortune, ShowBanga, Dave Steezy, Chris Miles, Scotty ATL, Mani Draper. Make sure you take a listen below, get your tickets HERE and enjoy!
Kool John feat. Jay Ant & IAMSU! “RNS” Video
Tinashe “All Hands On Deck” Video
Friday, April 3, 2015
Audio Push “Normally”
Check out the newest track from Audio Push as the duo entitled “Normally” as they link up with production from Hit – Boy & Dot Da Genius. Their next project ‘The Good Vibe Tribe’ is out soon, so take a listen below and enjoy!
Thursday, April 2, 2015
Kendrick Lamar “King Kunta” Video
#YoungCalifornia x Breezy Excursion Collab Tee
This just in! Pay attention! Next Friday, April 10th we will be releasing a limited edition tee with our friends Breezy Excursion! As you can see from the pic above, the front will feature the classic logo and the back will read “Young California Players Club EST. 2011.” Quantities are SUPER limited and you know these will go fast so mark your calendars and get ready to grab some gear next week!
Popular Demand: Super Poor Kids Collection
The Popular Demand team has always had an eye for upcoming creative talent, including music artists, athletes, or visual artists, so for its newest release, they teamed up with the (SPK), a New Jersey based artist collective. Together they have created a very unique capsule collection that features original images of Popular Demand models. Hit the jump for more looks.














