Popular Demand 2013 Spring 1 Collection

Popular Demand presents the lookbook for its Spring 1 Collection. Shot by the talented Mike Ho, the lookbook features bold new designs and a clean aesthetic. With the new Cheetah Fade and Rose Fade shirts and matching satin bandanas, the brand continues to push the envelope to create pieces worn by industry frontrunners. The collection also features a new black & white take on the brand’s signature Cheetah Flag designs, as well as a new Cheetah Flag Midnight Snapback that features black and gray tones.

The LAPD shirts play off the brand’s Los Angeles origin and inspiration, featuring an authentic snakeskin feel over the “LAPD” graphics. The Spring 1 collection is available now at Popular Demand’s online store and in hundreds of stores worldwide. Check out more photos below!