Fuggin' Friday #41

Here is the forty-first Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Black Scale 2012 Summer Lookbook

For Summer 2012, Black Scale unveils its new comprehensive lookbook. Showcasing a range of looks in a trippy multitude of repeated images, the lookbook is set to a studio white background and highlights the full range of the brand’s predominantly monochromatic apparel. Photographed by Arturo Torres, the pictorial feature light coach’s jackets, shorts, T-shirts, and tank tops. Available now through the Black Scale flagship locations in San Francisco, New York, Los Angeles; online customers can expect availability to hit the online shop on June 29.

T. Mills "Other Bitch Calling" ft. Cocaine 80's

This is another T. Mills song entitled “Other Bitch Calling” ft. Cocaine 80’s (produced by Khan) from his new Thrillionaire mixtape coming later this month. You can check out Riverside, CA native T. Mills on the Vans Warped Tour the rest of the summer. Download this track here.

Prince Sole "Fuego" ft. Iamsu & Rayven Justice

This is a new song for you from Prince Sole entitled "Fuego" Ft. Iamsu & Rayven Justice. This song was produced by Dreem Teem, make sure to download this here. Enjoy!

Throwback Thursday #41

A rare Throwback Thursday on a Saturday! This is Mac Miller's first single Knock Knock. This came out before his mixtape Best Day came out March 11th, 2011. Enjoy!

C-Bo ft. E-40 "Fuckin Wit It"

Check out C-Bo's newest video "Fuckin Wit It" featuring E-40! New album from C-Bo "Orca" Available July 3rd! The Deluxe Cover for that album was made by me! Enjoy!

A-1 "Now You Do"

Check out the new video from A-1 entitled "Now You Do." The video was directed by WooStaar. Enjoy! Stay tuned for more from A-1 as he was nominated in the Bay Area Freshman class of 2012.

Ray Guevara & Justinkase "Ten 4"

Check out the latest video from Ray Guevara Ft. Justinkase entitled "Ten 4" directed by J. Sutherland. Enjoy!

Young California 3 Event!

Young California 3 is about to be here! This time The Based Update is up in this properly! This event takes place on Saturday July 21st at The Historical Petaluma Theater. Doors open at 7pm and the show starts at 8pm, check the flyer for the lineup below which does not even include the special guests. See you there! Get your tickets here! We might be doing a little giveaway as well so stay tuned.

Pink Dolphin Summer Lineup Part II

What's in The Based Update's Mailbox ft. Pink Dolphin Clothing

Its about that time for another WITBUM! We have yet another exclusive "What's in The Based Update's Mailbox?" feature! Who dosen't like getting mail, especially when its clothing? Today we got a box from my favorite clothing line on the planet, Pink Dolphin Clothing! Continue below to check out the official review of some of their products!

As Pink Dolphin states, they are "Not just any other clothing line, we are here to promote positivity and show people what power’s they have bestowed in them. Our slogan – Legends At Our Craft – is a phrase that not only defines the pride, creativity, and superior quality that we put into our gear, but a phrase that encourages everyone to be a legend in your own craft. To strive to be the best in everything one does while promoting positivity and remaining humble will lead to unlimited success and prosperity.”

Peoples The Artist "Money in the Air"

Check out Peoples The Artist newest video "Money in the Air." This video was directed by Left Lane, Enjoy! You can download the Believing In Greatness album, hosted by DJ Skee, for free here.

Lunatik "TakTik" iPhone case by Minimal Inc.

Initiated by their self-professed ethos of “redefining protection,” MINIMAL Inc. design studio introduces the latest LUNATIK “TAKTIK” iPhone case. This iPhone case is as aesthetically pleasing as it is rugged and durable. Featuring a front plate of Gorilla Glass, a waterproof encasing, and anodized aluminum port coverings the TAKTIK case features a unique shockproof suspension system built in to prevent the phone from shattering and other damage should a drop occur. For those interested, MINIMAL Inc. has a Kickstarter project currently going for the production of the LUNATIK TAKTIK iPhone case.

Fuggin' Friday #40

Here is the fourty-ith Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

10.Deep 2012 Summer Lookbook

New York heavyweight, 10.Deep unveils its Summer 2012 lookbook just as temperatures start to climb throughout the United States. Utilizing the theme of “Wild & Peaceful,” the camouflage-inspired visual representation finds fashion mainstays like tanks, shorts, button-downs and 6-panel caps captured by photographer Elizabeth Weinberg. The entire range from 10.Deep is now available for via the brand’s online shop.

Throwback Thursday #40

This throwback Thursday features a music video by The Cataracs performing "Top Of The World." This was released March of last year. Enjoy!

D.Willz "I Drank, I Smoke" Ft. E.Q.

Fresh off of his upside down video performance of last year in “Fatty Pop”, D.Willz is back with a real world and raw depiction of his historic and hysteric party lifestyle in the newly released video, “I Drank, I Smoke”.

D.Bledsoe "Crook Kev Freestyle"

Check out D.Bledsoe newest video from the freestyle "Crook Kev Freestyle." This was directed by Erk Tha Jerk & Produced by Crook. Enjoy!

Julian Write "Deep End"

Check out the new video from Julian Write entitled "Deep End" which was actually directed by: Julian Write. Be sure to check out this track and video! Enjoy!

Bobby Brackins ft. John West "Fuck Friends"

Bobby Brackins will keep his fans and supporters happy with the release of fan-favorite summer song “Fuck Friends” featuring John West (Mercury/Island Def Jam) from his latest mixtape “Stay On It,” released in April. Riding the wave of overwhelming support and positive feedback for his new body of music, Bobby gives fans a taste of what’s to come with a creative, simple and sexy introductory visual for his “Fuck Friends” fans.

Rich Nix ft. San Quinn "Good Life"

Check out Rich Nix's newest video featuring a Bay Area pillar San Quinn entitled "Good Life." Its a pretty cool track so go a head and take a listen to it. Enjoy!

What's in The Based Update's Mailbox ft. Still Proud Clothing

Anoter WITBUM for you! We got another exclusive "What's in The Based Update's Mailbox?" feature! Who dosen't like getting mail, especially when its clothing? Today we got some gear from Still Proud Clothing! Continue below to check out the official review of some of their products!

As stated in the recent interview, "Our style is very direct, as the pieces tend to be heavy on messages and symbolism. The underlying message behind SP is to stay true to the things that have shaped you as a person (your sense of youth) no matter where you are in life. For some people its music, skateboarding, grafitti, sports etc. The medium is not necessarily the important part but it’s holding on to YOU in a society that thrives on conformity, that is."

Fuggin' Friday #39

Here is the thirty-ninth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Not Convinced by the MacBook Pro Retina Display? This Will Change Your Mind

Apple recently rolled out a new line of its workhouse line of MacBook Pros which many reports suggested, was more of a modest upgrade across the hardware board – except for the Retina Display. A carryover from the iPhone’s ever envious display which has seen few equals, an expansive 2880 x 1800 screen offers enough real estate for all your visual needs. While the tagline of “Innovation in every dimension” may meet some critics, the new thinner unibody design and display are elements that simply cannot be overlooked.

Still Proud Clothing Interview

Clothing Line Name: Still Proud
Established: 2009
Website: www.stillproudclothing.com

Kid Ink "Drippin"

Now more Kid Ink! Check out the newest released video off of his new album "Up and Away." This song is called "Drippin'," and it was directed by Grizz Lee. Enjoy! You can cop the new album on the side of this page.

Throwback Thursday #39

Since Kid Ink just dropped an album, Kid Ink needs to be the Throwback Thursday for this week. Check out this music video by Kid Ink featuring Ty$ performing "Take Over the World." Enjoy!

Kafani "Time Out" ft. Rayven Justice

Kafani "The Ice King" has dropped sexy visual to his new single "Time Out" ft. Rayven Justice. Check this out and enjoy!

Kid Ink's new album 'Up & Away' Review

Kid Ink's new album is finally here! I have been a supporter of Kid Ink for a while so this has been something I have been waiting for patiently. I have already given the album a full listen and I was going to write a review, but the XXL review took my words right out of my mouth. Click below to check out the review.

The Bay Area Freshmen 10 Class of 2012

The Bay Area Freshmen 10 have been announced! In no particular order, here is the Bay Area Freshmen 10 Class of 2012, as nominated by the people and voted in by a panel of over 50 influential Bay Area tastemakers. See them all below. Shout out to Thizzler and stay up on a lot to come with these Freshmen here.

Kid Ink "No One Left"

Check out Kid Ink's new video "No One Left" off of "Up & Away" which is in Stores June 12th! You know I have been on this Kid Ink hype for a long time and this album is sure to blow up! Just watch, this video was directed by Grizz Lee. Enjoy!

Rosa Acosta Set to Become Face of 9FIVE Eyewear

Fitness star and model Rosa Acosta will make her debut as the face of 9Five Eyewear in its Summer 2012 Campaign. Expanding her reach from men’s magazine covers and rapper videos, the Dominican Republican native adds the popular urban-meets skateboard-world eyewear company to her list of lifestyle features.

Fuggin' Friday #38

Here is the thirty-eighth Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Hypebeast @ E3 Electronic Entertainment Expo

Hypebeast was on hand for the first day of the Electronic Entertainment Expo – perhaps better known by its shortened moniker E3. With a bevy of gaming advances, personalities and trailers being released, some of the standout highlights include the unveil of games like Halo 4 and The Last of Us, as well as peeks at Nintendo’s Wii U and Xbox’s SmartGlass technology. Featuring the latest news from Activision, Bethesda, Capcom USA, Electronic Arts, Konami, Microsoft, Namco Bandai, Nintendo of America, OnLive, Sony Computer Entertainment America, Square Enix, Take-Two Interactive, THQ and Ubisoft allow some of these photos to serve as a visual recap.

Young L "Powder Blue Pills"

As stated on Fader, "There isn’t actually much discussion of blue pills on Young L’s track, but it feels like the sonic equivalent of taking painkillers and getting a little nauseous. I think they’re human after all, L posits in Autotune over his trademark space sound. Robotic beats notwithstanding, the video goes down in an oddly pastoral setting, with its star reveling in the grass, the sky, the ducks. At some points he looks a little stressed and disrobes, then instinctively puts his Ramones shirt back on. “Powder Blue Pills” features on the Enigma Theory mixtape, released last month."

Kidd Swagg Interview

Tell us about yourself. What’s your name? Where are you from?

Nicholas Taylor, PKA “Kidd Swagg” I am a 20 year old upcoming, swagged out, inspirational recording artist/entertainer. Myself and my crew known as TRD (Team Run Dat) are a group of individuals that have the same goal in common….which is simply to be able to receive income to do what we love for the rest of our lives, entertain the world. I’m known not only for my flattop but also for my flamboyant taste in apparel with an addiction to shoes.I have a unique style of rap, wordplay, with a comical intriguing series of similes and metaphors which I believe keeps people listening to my music. I am currently a college student that attends Sacramento State University. I was on a scholarship to run track for the school. I was exceptionally good at the triple jump ended my freshman year with a collegiate jump of 48 feet 8 inches.

Throwback Thursday #38

This Throwback Thursday features Kid Ink with his video "Keep It Rollin." This video was released November of 2010 and it was directed by Alex Nazari. Make sure to check this out and enjoy!

UpEnFlight 2012 Summer Collection

Check out the video for the UpEnFlight 'Welcome To The Flight' 2012 Summer Collection which consists of new tees and tanks. Check out the site here.

G Maly "Pose for the Photo" ft. Show Banga

Check out G Maly brand new video "Pose for the Photo" ft. Show Banga. You can download G Maly's New Mixtape #WeGonGetThisMoney here. This video was directed by Adrian Per. Enjoy!

Professional Skateboarder Stevie Williams and Hip Hop Icon Lil Wayne Unveil Apparel Lines for Macy's

One of the country’s most talked about and respected skateboarders Stevie Williams, celebrated the collaboration of his skateboard lifestyle brand DGK which is now being sold at Macy’s. Yesterday he conducted a special autograph signing at The Beverly Center. The skateboard king welcomed fans with a VIP reception from 5:30 p.m. – 8 p.m. complimented by a public Meet & Greet at 9 p.m. with his good friend and fellow entrepreneur Lil Wayne who also unveiled his TRUKFIT apparel line. The exclusive event took place on Friday, June 1 in the Macy’s Beverly Center Men’s Store located at 8500 Beverly Boulevard in Los Angeles.

Amanda Rae Michaels "Based Beauties"

Name: Amanda Rae Michaels
Nationality: Puerto Rican & Italian
Hometown: Ft. Lauderdale, FL
Measurements: 32-23-34
Website(s): Twitter, YouTube, Model Mayhem, Instagram- @ARaeMichaels

What's in The Based Update's Mailbox ft. Vintage Stereon Clothing

WITBUM Review Time! We got another exclusive "What's in The Based Update's Mailbox?" feature! Who dosen't like getting mail, especially when its clothing? Today we got some gear from Vintage Stereon! Continue below to check out the official review of some of their products!


According to the official website, “We are V.Stereon. A fashion group invented by the creative minds of those who wanted something new in the fashion industry." Also as stated in the previous interview, "We are Vintage Stereon, a group of innovative thinkers that enjoy fashion and graphic art so we decided start a clothing line that would represent us. Each individual within VS had an attraction to street wear as a teen so we really focus on producing items like that."

Vintage Stereon Interview

Clothing Line Name: Vintage Stereon
Established: 2006
Website: www.vintagestereon.com

Aris Jerome's "Dare To Be" for Unleash'd Magazine

This is a video entitled "Dare to Be" directed by Aris Jerome for Unleash'd Magazine. Photographer & Art Direction was performed by Solmaz Saberi. Make sure to check it out. Enjoy!

The Based Update's New Logo

The Based Update has a brand new logo! How do you like it? What do you think about it?

What's in The Based Update's Mailbox ft. Renowned Clothing

WITBUM time! We got another exclusive "What's in The Based Update's Mailbox?" feature! Who dosen't like getting mail, especially when its clothing? Today we got some gear from Renowned Clothing! Continue below to check out the official review of some of their products!

According to the website, “ Since Renowned’s conception in 2011 in Akron, Ohio, we have prided ourselves in being a streetwear luxury brand that provides clothing that promotes the inner greatness of its wearers. We hold dear the notion that, if you are wearing Renowned Clothing, you are providing the world with an artistic representation of your inner beauty. We want our wearers to understand that quality clothing is necessary to compliment a beautiful, luxurious existence, and this is why Renowned Clothing is meant to match a lifestyle that is as great as the wearers themselves."

Renowned Clothing Interview

Clothing Line Name: Renowned Clothing
Established: 2011
Website: www.StayRenowned.com

Fuggin' Friday #37

Here is the thirty-seventh Fuggin' Friday feature. Enjoy! If you don't know what a Fuggin' Friday post is, check out all the info here.

Jay-Z & Kanye West (The Throne) featuring Frank Ocean – No Church In The Wild

While conquering international stages during the European leg of their highly successful Watch the Throne tour, Jay-Z and Kanye West unveil their latest visual for “No Church In The Wild.” Helmed by famed director Romain Gavras and featuring Frank Ocean, the visual was filmed in the streets of Prague last month and serves as the third visual impression off the duo’s Grammy award-winning album Watch the Throne following “Otis” and “Ni**as in Paris.” Segments of the video have already been shared during concerts in the UK, but now the full version has emerged in its full glory.